This evening I received a distressed call from a former client. He sits on the Board of a well-known technology company, and today their new international brand was unveiled to the Board of Directors and investors. He, among others in the room, sat in astonishment as a team of high powered strategists, linguists, graphic designers […]
Personal Branding
Using LinkedIn to Build Your Personal Brand
After considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]
Gratitude and Personal Branding
This week, most of us in the U.S. will celebrate Thanksgiving — a time when family and friends gather to reflect on what they are grateful for and enjoy good food and good company. All year long, however, gratitude can be a part of your personal brand. Showing appreciation, celebrating the successes of others, lending […]
Reputation as a Critical Innovation Tool
Personal branding starts with you By Lida Citroën As appeared in ColoradoBiz Magazine online. When we think of key business innovation tools, we often think of technology solutions, synergistic partners, creative financing and slick marketing strategies. Many professionals do not consider the impact of their brand or reputation as an innovative influence on business growth […]
How Personal and Corporate Brands Work Together
We often think of brands as something corporations, products and cattle have. The word “brand” makes us think of Nike, BMW, Merrill Lynch or even the Intel “chime”. A brand is the reputation and legacy of the company. The brand sets an expectation of an experience of doing business with them. When we brand, we create […]
Your Image Reflects Your Personal Brand
Your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. As you know, in this blog I share many of the ways you can uncover your personal brand assets, create a strategy for promoting and positioning yourself, and ways to be intentional in how you show up […]
