(as it appeared in ColoradoBiz Magazine) By Lida Citroën Oh, those awkward moments: You meet someone at a networking event and they soon share the horror story of a mole gone awry… or their son’s recent arrest for MIP while at prom… or their last job, which ended in a grand jury investigation. What happened […]
Personal Branding
Job Seekers: Tips for Setting Yourself Apart
Lida Citroen is interviewed on KUSA – 9News with advice for job seekers for setting themselves apart from competitors, leveraging their skills and building their reputation online. Reputation management and personal branding tips and examples.
Avoid the “Charlie Brown Words” in Your Personal Branding
When we begin to tell others what makes us different, what sets us apart from our competitors, it is often tempting to try to use impressive “big” words. My good friend, and fellow presenter/trainer, Alecia Huck, calls these “Charlie Brown Words.” These are the overly-inflated, attempting-to-sound-important descriptors that remind us of the sounds the adults […]
Using Your Brand as a Filter
If you’ve followed my insight into the benefits of developing your personal brand, you know that one of the reasons I believe you create a personal brand strategy is to help you filter decisions. Your personal brand gives you a roadmap to become intentional and thoughtful as you move from “who you are today” to […]
Personal Branding: Roles vs. Identity
Many times when I present programs or seminars on the topic of personal branding, someone in the room apprehensively raises their hand and asks, “Are you suggesting I change who I am to be more successful at work?” Not at all. Personal branding is not about changing you or your beliefs, values or identity. Your […]
Why I Believe Personal Branding Matters
Following is an excerpt from my book, “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Just like you, I have had wonderful opportunities in my life—and many challenges. I’ve done amazing things that won awards—and I’ve burned bridges due to careless behavior. I’ve had a career of creating, becoming, losing and learning, and […]