It’s here! My book on building and managing your power through personal branding has arrived! Inside, you’ll learn powerful tools to unveil, develop and market your unique selling position: What makes you special? Who is your target audience? How do you put yourself in front of that audience consistently to attract opportunities? How can social […]
Personal Branding
Ego Surfing is Good Exercise! So Google Yourself Today
As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
What is Personal Branding?
The following is an excerpt from Lida’s upcoming book, “Reputation 360: Creating power through personal branding”. Visit www.LIDA360.com for information about the book’s release and other announcements. Tom Peters introduced us to the concept of the personal brand in an article he wrote in Fast Company Magazine in the mid-1970s. The article pointed to the […]
If Serving Others is Part of Your Personal Brand
When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]
Saying You’re a Good Kisser isn’t Enough
As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]
What You See is What You Get: The Power of Image in Personal Branding
In two weeks, I will go to spend time working on personal branding skills with candidates in the Wall Street WarFighters program. This program selects bright, talented and motivated US military veterans who were disabled in duty, and who are now pursuing a new career in financial services. Through WSWF, these veterans receive training and […]