You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]
Reputation Management
Creating Your Desired Reputation
Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]
How to repair your reputation and achieve your desired reputation
Lately, I’m noticing that more and more people in my programs ask me the same question: How do I repair my reputation if it is not how I want to be perceived, or it’s not an accurate reflection of who I am? Maybe you made a mistake… or perhaps some of your actions have led […]
Reputation is your greatest asset. Drive it this new year!
Reputation is defined in the dictionary as: “the beliefs or opinions that are generally held about someone or something.” When I say, that “reputation is your greatest asset. Drive it!” I really mean it. You are in control of your reputation (acknowledge that), don’t allow circumstances and other people to determine it for you. To […]
Are You Taking Advantage of Your “One Shot”?
While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond […]
What Lance Armstrong Taught Us About Reputation Management
Ask 15 people what they think of Lance Armstrong and you’re likely to get 20 perspectives. Loyal fans argue he remains the greatest athlete of our times, regardless of his mistakes. Jaded fans and others believe he should not be allowed to compete again. Still others feel he led his fan base down a very […]