There they go – by bike, car, bus or airplane – our kids are off to school. Some are headed to kindergarten with their crisp Scooby Doo backpacks resting squarely on their shoulders. Some are headed to high school, prepped with fashionable jeans, iPhone and Air Jordan tennis shoes. Others are headed to college – […]
Personal Branding
Dressing the Part
Have you ever changed the way you naturally dress to fit in with a group? I know I’ve dressed down to make myself blend in more… or worn conservative, constrictive outfits so I looked more like my peers. For me that resulted in feeling stifled. When I dress to express myself – a bold necklace […]
Podcast: The Personal Branding Process
Everyone has a personal brand – it is how you’re known and what you’re known to stand for. Professionals and executives with strong personal brands attract the right results, the right clients and opportunities, and they gain recognition for their work. They have crafted their reputations authentically and are in control of the legacy they […]
My Name is Not Linda, Lisa, Lydia or Lita
What’s in a name? Often a lot! Take my name for instance. “Lida” is of Dutch origin and is the same as the name of a dear family friend of my parents. Recently, I had a conversation with a gentleman who repeatedly struggled to pronounce my name. As he continued to try to get it […]
Soliciting Your Own Feedback
Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]
Networking Beyond the Decision-Maker
Do you know someone who could be described as an “ultimate networker?” The person in the room who is looking over your head while he talks to you because he’s always trying to find somebody more valuable? That person is missing a golden opportunity. They are only on the hunt to meet decision-makers. If your […]
