LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Podcast: The Personal Branding Process

Everyone has a personal brand – it is how you’re known and what you’re known to stand for. Professionals and executives with strong personal brands attract the right results, the right clients and opportunities, and they gain recognition for their work. They have crafted their reputations authentically and are in control of the legacy they […]

Soliciting Your Own Feedback

Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]

Networking Beyond the Decision-Maker

Do you know someone who could be described as an “ultimate networker?” The person in the room who is looking over your head while he talks to you because he’s always trying to find somebody more valuable? That person is missing a golden opportunity. They are only on the hunt to meet decision-makers. If your […]

Is Your Elevator Speech Authentic?

Believe it or not, a common mistake made with elevator speeches is forgetting to say what our product or service is -clearly.  We also forget to say how we’re relevant to the buyers or key stakeholders who should be concerned with our brand.  We don’t tell the person who’s listening why they should care! An […]

Nurturing Your Intentional Network

A network of viable contacts is critical in today’s competitive business climate. Your network serves not only as lead sources for new business, but also as a sounding board, support system, cheerleader, news source and industry expert. Your network is the “circle of influence” that will guide you through your career, if carefully planned and […]