LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Body Language: What’s Gender Got to Do with It?

Earlier this month we talked about body language and how it may or may not match your brand image and style.  I receive a lot of questions on how body language can impact our confidence and credibility.  With research showing that over 90% of our communication is non-verbal, it’s no wonder! This week we’re talking […]

Are You Willing to Make the Hard Choices for Your Personal Brand?

Personal branding is not for the faint of heart.  It’s not a quick fix and it doesn’t happen overnight. It’s not about building a false persona or changing who you are. It is about connecting with your genuine values and goals, and building a strategy around how to get there. It’s about committing to that […]

Does Your Body Language Match Your Brand?

Your brand comes to life through the way that you look and your body language is certainly an extension of that. We can learn manners, we can be taught poise, we can hire experts to teach us how to chose a wardrobe. Your body language, by contrast, is a lot less conscious, and equally as […]

Does Your Brand Stand Out in a Job Search?

Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable.  It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]