Having authored three published books (with a fourth in the hopper) and hundreds of articles, I’m often asked how it’s so easy for me to write. Is it a natural talent? A skill I developed over time? Is it a craft that I’ve honed? What does it take to turn ideas or thoughts into written […]
Personal Brand
Are You Taking Advantage of Your “One Shot”?
While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond […]
Looking for Love in the Wrong Places (Personal Branding)
With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,” love and a sense of belonging are critical fundamental human motivators. According to […]
What Lance Armstrong Taught Us About Reputation Management
Ask 15 people what they think of Lance Armstrong and you’re likely to get 20 perspectives. Loyal fans argue he remains the greatest athlete of our times, regardless of his mistakes. Jaded fans and others believe he should not be allowed to compete again. Still others feel he led his fan base down a very […]
Personal Branding: Tie Up Loose Ends Before the End of the Year
If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]
What Does Your Narrative Say About Your Personal Brand?
Inspired by the release of my upcoming book on personal branding, my friend confided in me that she was now motivated to write her book. She shared, “I just have to write it… I will get it done. This is a book I just need to finish once and for all!” I responded that the […]