As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced. This time offers the opportunity to recalibrate and regroup, […]
Authenticity
Are You Willing to Make the Hard Choices for Your Personal Brand?
Personal branding is not for the faint of heart. It’s not a quick fix and it doesn’t happen overnight. It’s not about building a false persona or changing who you are. It is about connecting with your genuine values and goals, and building a strategy around how to get there. It’s about committing to that […]
Personal Branding is Not a Passive Sport
Personal branding is no doubt a hot topic these days! There are numerous recent articles on the subject, ranging from what it is to why you should even care about having one. (If you’re new to this website and don’t yet know the answers to these questions, read here.) It seems that most of us […]
Getting to the Heart of Your Personal Brand
Developing a strong personal brand is key to differentiating yourself from your competition. We all need to manage our reputations – how we are perceived by others determines the value they assign us and the opportunities they afford us. Perception is reality in the minds of employers, clients and colleagues, and it is never too […]
Getting to the Real You…and Why it’s the Only Way to Reach Your Goals!
Personal branding is not about changing who you are, or misrepresenting what you stand for. Personal brand development starts from the purest position – authenticity. By recognizing and communicating your unique strengths, you become more compelling to your target audience. Your personal brand removes you from an “everything looks the same” sell by leveraging your […]
10 Tips for Building Your Personal Brand Online
As a company, you have a website, you spent time writing the “About Us” and “Services” section and you’ve displayed your goals to the world. What’s next? As an individual, you put your career life story on LinkedIn, uploaded your most flattering headshot and completed the section titled, “Summary.” Now what? Building an online brand […]