When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]
Job Seekers
Saying You’re a Good Kisser isn’t Enough
As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]
What You See is What You Get: The Power of Image in Personal Branding
In two weeks, I will go to spend time working on personal branding skills with candidates in the Wall Street WarFighters program. This program selects bright, talented and motivated US military veterans who were disabled in duty, and who are now pursuing a new career in financial services. Through WSWF, these veterans receive training and […]
“Perception Reengineering(TM)” During Times of Transition
Personal branding often includes significant transition. Here are tips to navigate transition — personal and professional — keeping your personal brand in check.
10 Reasons to Avoid Social Media
As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]
What Does Your Narrative Say About Your Personal Brand?
Inspired by the release of my upcoming book on personal branding, my friend confided in me that she was now motivated to write her book. She shared, “I just have to write it… I will get it done. This is a book I just need to finish once and for all!” I responded that the […]
