You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]
When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]
As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]
In two weeks, I will go to spend time working on personal branding skills with candidates in the Wall Street WarFighters program. This program selects bright, talented and motivated US military veterans who were disabled in duty, and who are now pursuing a new career in financial services. Through WSWF, these veterans receive training and […]
Personal branding often includes significant transition. Here are tips to navigate transition — personal and professional — keeping your personal brand in check.
As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]