(back by popular demand, this earlier blog post is worth repeating!) What’s in a name? Often a lot! Take my name for instance. “Lida” is of Dutch origin and is the same as the name of a dear family friend of my parents. Recently, I had a conversation with a gentleman who repeatedly struggled to […]
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Reputation 360: Creating Power Through Personal Branding
It’s here! My book on building and managing your power through personal branding has arrived! Inside, you’ll learn powerful tools to unveil, develop and market your unique selling position: What makes you special? Who is your target audience? How do you put yourself in front of that audience consistently to attract opportunities? How can social […]
Ego Surfing is Good Exercise! So Google Yourself Today
As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
W.I.I.F.T.
You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]
If Serving Others is Part of Your Personal Brand
When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]
Saying You’re a Good Kisser isn’t Enough
As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]