After considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]
Job Seekers
Reputation as a Critical Innovation Tool
Personal branding starts with you By Lida Citroën As appeared in ColoradoBiz Magazine online. When we think of key business innovation tools, we often think of technology solutions, synergistic partners, creative financing and slick marketing strategies. Many professionals do not consider the impact of their brand or reputation as an innovative influence on business growth […]
Your Image Reflects Your Personal Brand
Your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. As you know, in this blog I share many of the ways you can uncover your personal brand assets, create a strategy for promoting and positioning yourself, and ways to be intentional in how you show up […]
What We Can Learn About Personal Brands from People Watching
If you love to people watch like I do, then you’ve certainly played the “imagine this…” game. I find myself doing this a lot in airports: Imagine this guy walking towards me, dressed in a classic tailored suit, with a brisk stride and focused gaze, is a banker. He may work on Wall Street. I […]
When Life Gets in the Way of Personal Branding
I often tell clients and audiences, “personal branding is a journey.” Over time, by being focused and intentional, you move in the direction of your desired reputation and become recognized for the values, skills and talents you strive to articulate and demonstrate. But, sometimes life gets in the way. We are all undoubtedly busy. We […]
How Much Info is TMI?
(as it appeared in ColoradoBiz Magazine) By Lida Citroën Oh, those awkward moments: You meet someone at a networking event and they soon share the horror story of a mole gone awry… or their son’s recent arrest for MIP while at prom… or their last job, which ended in a grand jury investigation. What happened […]
