Compelling personal brands are not just for those of us with post-graduate work experience under our belt. Everyone has a personal brand – no matter how old you are – and others in your network are assigning you value based on what they believe your brand to be. For someone fresh out of college, the […]
Job Seekers
Reputation Management Tips: Using LinkedIn for Personal Branding
I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management. When LinkedIn was developed in 2003, it was the place professionals went to look […]
A Reunion: When the Old You… and the Future You Come Together
When an opportunity presents itself to step back into your “old you” for a bit, it’s a daunting as well as fabulous learning experience. I recently attended my high school reunion in Los Angeles. The anticipation of the event was great! More than half of our graduating class of 70 ladies (all girls’ Catholic high […]
Articulating Your Desired Personal Brand
The following is an excerpt from “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Lida’s book on reputation management. Available in soft cover and ebook, more information is available here. Now that we have an idea of what your current brand is, we need to think about your desired brand. For some of […]
Personal Branding: When the Company Brand Takes a Hit
In today’s skeptical business climate, clients are looking for greater meaning, transparency and sincerity from the companies with whom they choose to work. Taking a proactive approach and ensuring your frontline teams carry a consistent response and message is important in facing corporate challenges. So what happens to the individual when the company reputation takes […]
When to Respond to a Negative Blog Post
More and more, I’m being asked by companies, industry groups and individuals, “When do I respond to and refute negative blog posts?” While I do not promote a steadfast “rule” per se, I believe there are several best practices to adhere to. In this recent video, I highlight many of the suggestions I offer clients. […]
