LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Leaving a meaningful legacy, and lasting impact as a leader

Do you believe that you need to be authentic to manage your reputation and design your legacy? I see authenticity as that which is real and true to who you are. When you act consistent with your values, you build integrity, reflecting your authenticity. Check out What Does It Mean To Be Authentic? Strong personal brands have […]

From the back of the room to the center of the stage: How to successfully pivot your career

Let me tell you about Eva. She went through a career pivot, as many of you may be considering right now. She left the financial industry to become an advocate for diversity, inclusion, and women’s rights. When Eva came for executive coaching, she already had outstanding reputation assets. She’d spent 25 years successfully working on […]

10 Questions to Ask if Your Reputation Is Attacked

In the age of cancel culture, more and more individuals find themselves on the receiving end of reputation attacks. Celebrities, politicians, thought leaders, business leaders, academics — and people not in the public eye — are finding themselves suddenly Googling the term “reputation repair.” What is a reputation attack? Unlike more passive forms of reputation […]