LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Showing Gratitude to Veterans (on Veterans Day)

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” — John F. Kennedy Today is Veterans Day in the United States, a day when the whole country recognizes the important contribution of our military men and women. The Post Office and the […]

Can Body Language Reveal Your True Feelings?

With the elections nearing and televised debates viewed by tens of millions of viewers around the world, much of the information communicated by the candidates is non-verbal. I have studied body language and neuro-linguistic programming (NLP) for more than 20 years. Body language refers to our expressions, actions and behaviors as they relate to language and […]

Crafting the Perfect Elevator Pitch

The leaders at CTA Expo/Emerging Managers Forum asked me to help their audience of financial professionals understand the personal branding process. How do you articulate a personal brand? In this video, I share the formula to craft the perfect elevator pitch using principles of authenticity, focus and intention. In 2011, I spoke on the topic […]

Feedback is a Gift After a Loss (Reputation Management)

No one likes to lose. Whether it’s a job, an interview, a project or a relationship, losing is hard. Maybe some people would like to lose weight… but otherwise, we like to win, to succeed, to accomplish. That’s why losing is so difficult. I recently experienced the loss of a prime project I was competing […]

“And I Approve This Message”

Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]

twitterx-white-smaller