Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]
Personal Branding
What Can Personal Branding Give You?
Socrates told us, “Know thyself,” in order to find meaning, contribute highly and engage authentically with the world around you. Many people come to the decision that they need personal branding help for professional reasons. For instance, many of my clients have felt a need to create: • A defined competitive advantage. How to define […]
Ego Surfing is Good Exercise! So Google Yourself Today
As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
Why Reputation is Everything
Reprinted from Colorado Biz Magazine – See Original Article Business professionals understand the importance of differentiation, value and competitive advantage. Business schools taught us to capture the attention of target audiences with compelling and relevant messaging. Successful executives across the globe are also embracing the power of “personal branding” to intentionally build a reputation for […]
2010 Recap: A Look Back to Prepare for Looking Ahead
As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced. This time offers the opportunity to recalibrate and regroup, […]
Three Reasons to Feel Grateful this Holiday
As this eventful year comes to a close, the holidays invite us to take a breather, enjoy time with family and friends, and to find thanks for the opportunities around us. It’s been a year full of challenges, transitions and new beginnings. We’d like to offer three things to be grateful for this holiday season: […]