• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
LIDA360

LIDA360

Branding | Marketing | Communications

  • About
    • Testimonials
    • Media
  • Work With Me
    • Personal Branding
    • Reputation Repair
  • Speaking
  • My Books
    • Blog
  • Military
  • Contact

May 22, 2012

Reputation Management Tips: Using LinkedIn for Personal Branding

I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management.

When LinkedIn was developed in 2003, it was the place professionals went to look for a job. If your boss found you on LinkedIn, that was a bad sign!  Today, LinkedIn is a business tool used for research, connection, information and deal flow, and professional positioning of personal brands.

I conduct workshops and presentations around the U.S. on building powerful personal brands using many of the dynamic social media tools (LinkedIn, YouTube, Facebook, Twitter, Pinterest, etc.). Below are some of the highlights from my program on LinkedIn as it relates to reputation management.

  1. Consider your LinkedIn profile as a marketing piece. Use every tool and feature to create an impression of your experience, passion, interests and goals. This is marketing and positioning. Use it!
  2. Get very clear on your target audience. Simply pursuing “hiring managers” is not specific enough. Be clear about what kind of hiring managers, what kind of companies, where they are and what they are looking for. Then, you can tailor your personal profile content to be consistent with their goals and needs.
  3. Do not just put your resume up on LinkedIn (see point #1). Customize each section to meet your goals and attract your target audience. Be specific about what you’re looking for, what you enjoy, what you’re good at and why people value you.
  4. Seek specific recommendations. They give viewers an idea of how others have viewed your work. But don’t leave them up to chance. When someone offers to give you a recommendation, suggest key words, phrases or specific experience for them to comment on. This is your marketing piece, and you should direct it.
  5. Consider Search Engine Optimization (SEO). Populate your profile with key words and phrases that increase your likelihood of being found when a prospect searches for you. In my case, I use two terms, “Reputation Management” and “Personal Branding for Executives” often in my profile. If you search for “Reputation Management” in the “People” search, check out how I rank amongst 190,000 results!
  6. Get connected. The main purpose of LinkedIn is to connect with other business professionals. If I view your profile and only see a couple of contacts, I might believe you are not very savvy or well connected. Strive for a healthy amount of quality contacts, based on your personal brand strategy.
  7. When you ask for connections, personalize the invitation. No one likes to get the default invitation – it is impersonal and appears too casual. Instead, refer to the place/time/location where you met the person, offer insight into how you’ve come to know them, or mention your goals in wanting to connect with them. This gives you a better chance of a relationship with your new contact, not just a connection.
  8. Don’t accept every invitation to connect.  I recommend clients be discerning when accepting invitations to connect. When you connect with new contacts, you are in essence inviting them into your professional network and leveraging the credibility of your personal brand. Would you be casual and haphazard introducing your best client to someone you don’t know? Then why would you do so on LinkedIn? Look at their background, read their (hopefully personalized) invitation, see how you might be connected to them…does it add up to a good contact for you?
  9. Pay attention to the image you use. Was your photo taken at a backyard barbecue or was it taken 10 years ago? Is that the impression you want clients to have of you? Strive for an image that is consistent with your desired personal brand and reputation.
  10. Update your profile or status every seven to 10 days. This degree of frequency will give you a high likelihood of staying top of mind with key prospects and audiences.

In my programs I share many more tips…These are just ten! Imagine how much power LinkedIn offers to build your professional personal brand. If you are interested in reputation management, don’t overlook LinkedIn!

What are your favorite tips and success stories using LinkedIn? Please share!

Filed Under: Job Seekers, Personal Branding, Social Media

Reader Interactions

Comments

  1. Terri Johanson says

    May 23, 2012 at 1:23 pm

    Very helpful, useful tips Lida. Thank you for sharing!

  2. Mona McConnell says

    May 30, 2012 at 11:24 am

    Hi Lida, This is timely as it reminds me to say THANK YOU VERY MUCH. I just handed my worn out copy of your book to our daughter, for summer reading. You are a lifesaver because you reinforce what I’ve been trying to share with her about her career for some time…and she’ll listen to you! Have a great summer and I hope to see you soon.

  3. Management Mentor says

    July 3, 2012 at 4:12 am

    Really very nice and informative post. Thanks for this one.

  4. Lisa Carman says

    July 5, 2012 at 6:30 pm

    Reviewing the Linked In blog, you’ve made me think about all the tools/features I need to learn more about! One thing I get great results from is when someone accepts my LIn request to connect, I write a personal thanks and remind my new connection about what I do – which is fabulous and amazing, customized resumes! I’m working it Lida, thank you!

    • Lida Citroen says

      July 6, 2012 at 8:13 am

      I’m glad you found it so helpful, Lisa! Work LinkedIn (and any social media platform) as a strategy and watch the results come in.

  5. Michel Bonin says

    October 18, 2012 at 10:26 pm

    Reputation Management tips assume that all LinkedIn members require a single personal brand. But the priority for an estimated one in five members is to network, be found easily and engage with at least TWO totally SEPARATE audiences to help earn a living. Such a need may be better answered through a second legitimate profile on LinkedIn. The majority of those concerned agree by their votes, comments (public and private to me) in polls running this Fall while most LinkedIn insiders and evangelists disagree and favor the status quo. Check my polls running so far this Fall: one that ended on October 15 (http://linkd.in/P4IoQp) and a second one that just started a few days ago (http://linkd.in/UWunlA).

Trackbacks

  1. Reputation Management Tips Using LinkedIn for Personal Branding | Freeex Blog says:
    May 22, 2012 at 10:48 pm

    […] article originally appeared on Unleashing Your Brand. More information at http://www.LIDA360.com. This article has been republished with […]

  2. LIDA360 Announces Tips for College Seniors: Focus on Building a Personal Brand and Reputation | Money says:
    September 20, 2012 at 2:59 am

    […] or would you rather be by yourself? What are your passions – Sports? Government? Research? Social Media? Use your passions to guide you into a job and […]

  3. AAAB – LIDA360 Announces Tips for College Seniors: Focus on Building a… says:
    September 20, 2012 at 11:39 am

    […] or would you rather be by yourself? What are your passions – Sports? Government? Research? Social Media? Use your passions to guide you into a job and […]

  4. Three Examples of Social Networking ROI | Unleashing Your Brand says:
    June 12, 2014 at 7:52 pm

    […] hours search engine optimizing (SEO) my LinkedIn profile. Did you know you can do this?? I wrote this blog showing you […]

  5. Reputation Management Tips: Using LinkedIn for Personal Branding | LinkedInAdvice.com says:
    March 4, 2015 at 1:00 am

    […] Tips 6-10 and complete article Posted on September 5, 2012Author timesseWPCategories Uncategorized […]

Primary Sidebar

Want more tips from Lida?

Sign up to receive monthly personal branding and reputation management advice and resources straight to your inbox. (We never share your email address with anyone!)

  • This field is for validation purposes and should be left unchanged.

Books by Lida Citroën

Lida is the author of 5 books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.

In her most popular book, Control the Narrative, she shares wisdom on managing perception that empowers executives, entrepreneurs, and emerging leaders alike to get in the driver’s seat of their career and legacy.

Read the Books >

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn

Copyright © 2023 LIDA360, LLC | Terms & Conditions | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
More Articles by Lida

2020

How to get a promotion while working from home during the Coronavirus pandemic (TheLadder.com).

28 Entrepreneurs Share Their CEO Nugget

NBC – Lida Citroen interviewed on Access Hollywood

LinkedIn LIVE with Jan Rutherford

Beyond The Uniform Podcast – Justin Nassiri – Off the Page: Navigating the military to civilian career transition

People First! Lida Citroën, Success After Service

Publishers Weekly PW LitCast: A Conversation with Lida Citroën

Hallmark Channel Home and Family Show

Blog for Thought Leaders – Veterans: Please Don’t Leave Your Military Values Behind

Why Veterans are Great Job Candidates (and Employees)

Veterans: Be Relevant and Compelling Once the Uniform Comes Off

Lida Citroën | How to Take Control of Your Job Search & Career After Military Duty | Talks at Google

2019

How ‘Failing Up’ Actually Helps Your Reputation

How Much Do You Need to Share Online to Be Considered “Authentic”?

What Hollywood Taught Me About Business and Reputation

7 Ways to Recover After a Reputation Crisis

Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’ (MarketWatch)

Here are crisis-management tips from Michael Cohen’s wrecked career (MarketWatch)

2018

How (and Why) I Make Grown Men Cry (entrepreneur.com – 2018)

8 Steps to Surviving Workplace Bullying and Salvaging Your Reputation  (entrepreneur.com – 2018)

5 Business Lessons I Learned Working With Military Veterans (entrepreneur.com – 2018)

Sharing Fake News Can Hurt Your Reputation (entrepreneur.com – 2018)

7 Metrics to Measure That Prove the Impact of Your Personal Brand (inc.com – 2018)

2017

Your Brand – Protect it Before You Have to Repair It! (The Leadership Podcast – 2017)

A Resilient Personal Brand Ensures Your Competitive Edge (entrepreneur.com – 2017)

Does Your Reputation Need Rehab? (entrepreneur.com – 2017)

2016

Cleaning up your online reputation (The CW 2 News Denver – 2016)

How to create an online reputation (The CW 2 News Denver – 2016)

15 HR and Recruiting Experts Share Advice How to Use Social Media in Your Job Search (Huffington Post – 2016)

Here’s How to Reboot Your Reputation This New Year (entrepreneur.com – 2016)

Enlighten Entrepreneur: Interview with Lida Citroen (Enlighten Entrepreneur – 2016)

Reputation Matters: Personal Branding for Autism Professionals (IBCCES – 2016)

Salvation Army: Denver on ‘breaking point’ with homeless population (Fox 31 Denver News – 2016)

Getting Started with Personal Branding: Creating Your Brand Vision (Sysgen – 2016)

Education for Organizers: NAPO National Conference (Miami Communities Newspapers – 2016)

Why Branding is Critical in Today’s Economy (EdwardSturm.com – 2016)

Lida Citroën, Personal Branding Expert (Impact Makers Radio – 2016)

6 Tips for Good Brand Hygiene (entrepreneur.com – 2016)

10 Inspiring Personal Branding Quotes [Infographic] (Cake Resume – 2016)

The 3 Most Important Phrases In the Entrepreneurial Vocabulary (entrepreneur.com – 2016)

Be the Best Version of Yourself: Fine Tune Your Goals and Your Brand (Learning Journey – 2016)

The Complete Guide to Building Your Personal Brand (QuickSprout – 2016)

7 Types of People Who Could Sink Your Brand (entrepreneur.com – 2016)

Guide to Kickstarting Your Career in Psychology (Careers In Psychology – 2016)

2015

10 Common Mistakes to Avoid on Your Resume (time.com – 2015)

10 Mistakes Job Seekers Make on Their Resumes (recruiter.com – 2015)

The Five Essential Practices of Finding Your New Job (Denver Post – 2015)

12 Speaking Habits That Make Millennials Sound, Like, Literally Unprofessional
(Inc. – 2015)

17 Experts Weigh in on Using LinkedIn to Network and Find Your New Job in Patent Law
(Patent Education Series – 2015)

How to Brand Yourself Personally (John Rampton Blog – 2015)

Interview with Business Innovators Radio (Business Innovators Radio – 2015)

3 Steps to Repair a Damaged Reputation (entrepreneur.com – 2015)

Interviewing an Expert: Lida Citroën (Robin Ashmore Blog – 2015)

What is a Branding Expert? (Women Veterans of Colorado – 2015)

Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)

17 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)

Podcast: Creating a Great Brand (The Self-Employed – 2015)

3 Benefits to Giving Away Your Services and Sharing Your Expertise (entrepreneur.com – 2015)

A Month-by-Month Strategy to Reinvent Your Personal Brand (entrepreneur.com – 2015)

25 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)

20 Entrepreneurs Explain How They Selected a Logo for Their Business (CEO Blog Nation – 2015)

LIDA Citroen of Lida 360: Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)

9 Overlooked Ways to Market Your Business (Entrepreneur.com – 2015)

When Customers Call Your Baby Ugly: Handling Negative Online Reviews (Entrepreneur.com – 2015)

2014

3 Ways Social Networking Paid Off for Me (and How to Get It to Pay Off for You, Too) (Career Attraction – 2014)

S.A.V.V.Y. Networking is Effective Networking (Career Attraction – 2014)

Brands named Isis face tough choice (CBS Money Watch – 2014)

How to handle a scandal (Investment News – 2014)

Are You Showing Up Naked Online? (Social Media Today – 2014)

11 Things You Should Not Post Online (Social Media Today – 2014)

Should You Friend Your Boss on Facebook? (Career Attraction – 2014)

What to Do When You Don’t Get The Job (JarusHub – 2014)

Job Interview Mistakes to Avoid at All Costs (U.S. News – 2014)

Ego Surfing: Why You Need to Check Your Online Profile (Before Your Employer Does) (Career Attraction – 2014)

Oops! 10 Career Mistakes to Avoid (Nos. 1-5) (Career Attraction – 2014)

Oops! 10 Career Mistakes to Avoid (Nos. 6-10) (Career Attraction – 2014)

14 Powerful Career Tips for 2014 (Social Media Today – 2014)

The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2014)

5 Things You Need To Do To Get A New Job Now (Jobberman – 2014)

4 Ways to Handle Gossip at Work (Monster.com – 2014)

Lack of fulfillment, boredom and other signs it’s time to go back to work (Monster.com – 2014)

Are You ‘Should-ing’ All Over Your Career? (Entrepreneur Magazine – 2014)

5 Reputation Missteps to Avoid During the Holidays (entrepreneur.com – 2014)

5 Things Your Mother Never Told You About Your Reputation (NIBA Journal – 2014)

To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation (entrepreneur.com – 2014)

4 Basics for Building (or Repairing) Your Personal Brand (entrepreneur.com – 2014)

The ABCs of Personal Branding (Social Media Today – 2014)

What Does Your Image Say About Your Personal Brand? (Career Attraction – 2014)

Repairing Your Reputation After a Branding Boo Boo (Career Attraction – 2014)

Is Your Body Language Giving People the Wrong Impression? (Career Attraction – 2014)

5 Days to a Healthier, Happier, and More Effective Network (Nimble Blog – 2014)

2013

Intentional Networking: How to Connect with the Right People – And Keep Them Interested (Career Attraction – 2013)

The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2013)

Three great ways to go beyond your comfort zone (ColoradoBiz Magazine – 2013)

Entrepreneurs Share Their Best Business Advice (Rescue A CEO – 2013)

Job interview tips with Lida360 (7News – 2013)

How to Develop a Social Media Strategy for Your Career (Career Attraction – 2013) 

Social Media Cheat Sheet: LinkedIn Connections (Part 1) (Social Media Today – 2013)

Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn (Social Media Today – 2013)

3 Rules for Building Social Equity for Your Personal Brand (Social Media Today – 2013)

Family Finances: Polish your online image (Kiplinger – 2013)

The truth about lying online (ColoradoBiz Magazine – 2013)

Should the CEO tweet? (ColoradoBiz Magazine – 2013)

Create demand with your brand (ColoradoBiz Magazine – 2013)

How to Make Yourself Irresistible to Your Target Audience (Career Attraction – 2013)

Job Int erview Attire: Fashion Horror Stories (Mashable – 2013)

What to Do when You Don’t Get The Job: It Starts With Being Proactive (Forbes.com – 2013)

A Guide for the Overworked and Underappreciated (Career Bliss – 2013)

Creating Power Through Personal Branding with Lida Citroen (Business Unconventional with David Blondo and Dean Rotbart – 2013)

Connect & Collaborate radio show with ICOSA on 710 KNUS (710KNUS – 2013)

Landmines to Avoid When Building Your Personal Brand (Career Attraction – 2013)

Business Owners Offer Some Tips on Creating Your Unique Personal Brand (Rescue A CEO – 2013)

2012

Holiday networking on steroids (Colorado Biz Magazine – 2012)

Customers: Here’s what they really, really want. (ColoradoBiz Magazine – 2012)

Can you be yourself and still fit in? (ColoradoBiz Magazine – 2012)

Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)

Cancer is not your brand. Embrace the wholeness of your identity (ColoradoBiz Magazine – 2012)

Pay it forward. Is serving part of your brand? (ColoradoBiz Magazine – 2012)

Should professional service firms use Facebook, Twitter? (Denver Business Journal – 2012)

You, Your Network & Your Digital Legacy: Personal Branding for Teachers (KnowNewIdeas – 2012)

36 Ways to Create a High Impact Elevator Pitch (Dr. Shannon Reece Blog – 2012)

Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)

Reputation Remains Industry’s No. 1 Problem — Here’s How to Fix It (American Banker – 2012)

Don’t Wreck It. Protect It. (Snow Magazine – 2012)

Relationship Management: When One Bad Client Threatens Your Good Name (National Association of Realtors Magazine – 2012)

2011

Top 10 reasons to avoid social media. Jumping online isn’t a given (ColoradoBiz Magazine – 2011)

Saying You’re a Good Kisser Isn’t Enough (ColoradoBiz Magazine – 2011)

Your logo is not your brand…unless you’re a cattle rancher (ColoradoBiz Magazine – 2011)

Don’t forget Cathy, Alan and Curtis. Frontline employees as brand ambassadors (ColoradoBiz Magazine – 2011)

A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)

Why Should I “Like” You? Smart Brands Build Followers Online (Social Media Marketing Magazine – 2011)

Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)

How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)

Social Media in Business — Strategy is Crucial! (ColoradoBiz Magazine – 2011)

Social media helped reputation management expert (ColoradoBiz Magazine – 2011)

A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)

Why Should I “Like” You? Smart Brands Build Followers Online (Social Media Marketing Magazine – 2011)

Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)

How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)

Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)

Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)

Your career: The perils of self-promotion (Fortune Magazine – 2011)

Ego surfing is a good exercise! So go Google yourself today (ColoradoBiz Magazine – 2011)

Why you? The importance of building a personal brand (ColoradoBiz Magazine – 2011)

How much info is TMI? (ColoradoBiz Magazine – 2011)

Reputation as a critical innovation tool: Personal branding starts with you (ColoradoBiz Magazine – 2011)

Why Reputation is Everything (ColoradoBiz Magazine – 2011)

Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1 (NIBA Journal – 2011)

Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2 (NIBA Journal – 2011)

Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3 (NIBA Journal – 2011)

2010

Certain traits can help business women succeed (Denver Business Journal – 2010)

Branding focuses on more than just company product (Denver Business Journal – 2010)

Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)

Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)

More Articles by Lida

These are the 10 best companies for veterans (Fortune – 2015)
http://fortune.com/2015/11/11/best-companies-veterans/

Honoring Our Service Members & Veterans With One Year Free Learning on Lynda.com (LinkedIn Blog – 2015)
https://blog.linkedin.com/2015/11/11/honoring-our-service-members-veterans-with-1-year-free-learning-on-lynda-com?utm_source=linkedin&utm_medium=social&utm_content=Lynda&utm_campaign=VetsDay

How Employers Can Bridge the Communication Gap With Veterans (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/252293

3 ways social media can help vets make the civilian transition (Monster – 2015)
https://www.monster.com/career-advice/article/3-ways-social-media-can-help-vets-make-the-civilian-transition

Strategies And Programs For Translating Military Experience To Construction Jobs (Construction Executive – 2015)
http://www.constructionexec.com/article/veterans-for-hire

Taking Control of the Interview (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/taking-control-of-the-interview.html

Why Military Spouses Need a Personal Brand (military.com – 2015)
https://www.military.com/spouse/career-advancement/why-military-spouses-need-a-personal-brand.html

10 Mistakes You Might Be Making in Job Interviews (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/interview-tips/10-mistakes-might-making-job-interviews.html

10 Ways Your Body Language Can Send the Wrong Message (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/10-ways-your-body-language-can-send-the-wrong-message.html

Why Veterans and Civilian Employers Have So Much Trouble Communicating (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/242537

3 Mistakes Service Members Typically Make on LinkedIn (Grantham University Blog – 2015)
http://blog.grantham.edu/military-linkedin-tips-for-online-degree-students

Make Your Online Profile Stand Out (107.9 WNCT – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/make-your-online-profile-stand-out.html

From the Military to Corporate World (Gatehouse Media – 2014)
https://lida360.wpengine.com/pdf/FromtheMilitarytoCorporateWorld.pdf

Veterans must learn to promote themselves to employers (Pocono Record – 2014)
http://www.poconorecord.com/article/20140928/BUSINESS/409280306/101138/MULTIMEDIA01

Private Sector Tackles Veteran Joblessness (US News and World Report – 2014)
https://www.usnews.com/news/articles/2014/11/10/private-sector-tackles-veteran-unemployment

 

Veteran’s Day Interview (Michael Cohen Radio Show – 2014)
https://lida360.wpengine.com/radio/11-11-14%20Lida%20Citroen.mp3

Die Veteranen AG (Handelsblatt – 2014)
https://lida360.wpengine.com/pdf/Veterans_Handelsblatt.pdf

12 Things You Are Doing to Hurt Your Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/12-things-you-are-doing-to-hurt-your-job-search.html

5 Insights for Veterans Competing in the Civilian World (Entrepreneur.com- 2014)
https://www.entrepreneur.com/article/239363

Veterans in Transition (The VVA Veteran – 2014)
http://vvaveteran.org/34-4/34-4_etabo.html

Military vets face battle to find jobs (Florida Today – 2014)
https://www.floridatoday.com/story/money/business/2014/08/30/military-vets-face-battle-find-jobs/14864591/

What To Do: First Months of a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/job-hunting/what-to-do-the-first-months-of-a-job-search.html?comp=1198882887570&rank=8

Veterans are having a more difficult time of finding work (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19055

The Key to Post-Military Career Success: Prepare Now (Business News Daily – 2014)
https://www.businessnewsdaily.com/6957-military-job-search.html

From the battlefield to the boardroom: helping veterans succeed at work (The Guardian – 2014)
http://www.theguardian.com/sustainable-business/2014/jul/03/battlefield-boardroom-vets-business

5 Secrets for a Standout Resume (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/resume-writing/5-secrets-for-a-standout-resume.html

10 Things Veterans Want Hiring Managers to Know About Them (NBCNews.com – 2014)
http://www.nbcnews.com/id/55693497/ns/business-small_business/t/things-veterans-want-hiring-managers-know-about-them/#.W040fC_Mx0v

10 Things Veterans Want Hiring Managers to Know About Them (Entrepreneur.com – 2014)
https://www.entrepreneur.com/article/235754

Is Entrepreneurship Right for Your Next Career? (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/is-entrepreneurship-right-for-your-next-career.html

The Military Veteran as an Entrepreneur (The CEO Magazine – 2014)
http://media.the-ceo-magazine.com/guest/military-veteran-entrepreneur

What to Look for in a Great Employer (Military Transition News – 2014)
http://www.civilianjobs.com/May.Jun2014_help_the_veteran_employee_succeed1.htm

Connect & Collaborate – Remember Veterans (ICOSA Magazine – 2014)
https://issuu.com/icosa/docs/q1_2013

Back on Track (USAA Magazine – 2014)
http://ht.ly/xndhs

Veterans find military service no leg up in job market (Citizen Times – 2014)
https://www.citizen-times.com/story/news/local/2014/05/28/veterans-find-military-service-leg-job-market/9695191/

What’s in the Book Basket This Week? Politics and Children (I repeat myself)(Magic City Morning Star – 2014)
http://www.magic-city-news.com/R_P_BenDedek_33/What_s_in_the_Book_Basket_This_Week_No_2518416.shtml

From Service to Civilian: Four Career Challenges Veterans Face (Military.com – 2014)
http://military-online.blogspot.com/2014/05/from-service-to-civilian-four-career.html

Military spouses make working their mission (NY Post – 2014)
https://nypost.com/2014/05/18/military-spouses-make-working-their-mission/

Program, Book Aid Veterans In Post-Military Business World (Southwest Times Record – 2014)
http://www.swtimes.com/business/program-book-aid-veterans-post-military-business-world

Shinseki’s departure paves the way for reforms in VA (La Opinion – 2014)
https://laopinion.com/2014/05/30/la-salida-de-shinseki-abre-camino-a-reformas-en-va-video/

Why Veterans Must Relearn the Concept of Trust (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/why-veterans-must-relearn-the-concept-of-trust.html

Your Personal Brand Matters Most! (Military Transition News – 2014)
http://www.civilianjobs.com/issues/Military_Transition_News-MarApr_2014_print.pdf

5 Tips on Staying Positive During a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/5-tips-on-staying-positive-during-a-job-search.html

7 Networking Myths Debunked (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/7-networking-myths-debunked.html

New Social Media Sites Help Military Manage, Find New Careers (DCMilitary.com – 2013)
http://www.dcmilitary.com/andrews_gazette/news/new-social-media-sites-help-military-manage-find-new-careers/article_46390efa-2d77-5eab-92c0-7b4227657b6d.html

From The Battlefield To Business: Transitioning Our Veterans Into The Workforce (ICOSA Magazine – 2013)
https://lida360.wpengine.com/pdf/VeteransWorkforceTraining.pdf

How to Network at a Job Fair (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/how-to-network-at-a-job-fair.html

Female Veteran Hiding Service (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/female-veteran-hiding-service.html

Self-Promotion Will Feel Foreign to a Veteran (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/self-promotion-will-feel-foreign-to-a-veteran.html

Going Back to School After Transitioning (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/going-back-to-school-after-transitioning.html

Asking for Recommendations as You Build Your Brand (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/getting-recommendations-for-job-search.html

Discussing Prior Service With Interviewers (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/discussing-prior-service-job-interview.html

Failure IS an Option: 4 Tips to Handle Rejection (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/four-tips-to-handle-job-rejection.html

What Is Your Unique Value Proposition (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/job-interview-how-are-you-special.html

Build Your Brand Before Your Resume (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/build-your-brand-before-your-resume.html

The War at Home: The Struggle for Veterans to Find Jobs (Digital Military Magazine – 2013)
https://dialogo-americas.com/en/articles/war-home-struggle-veterans-find-jobs-part-i

Holiday Networking Tips (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/holiday-networking-tips.html

Crafting Your Elevator Pitch (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/crafting-your-elevator-pitch.html

Authenticity is Key to Transitioning (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/authenticity-is-key-to-transitioning.html

Build a Networking Strategy for your Transition (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/networking-strategy-for-transition.html

Expert Q&A: Using Your Social Network (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/expert-qa-using-your-social-network.html

Military Transition Q&A: Finding the Right Fit (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/military-transition-finding-the-right-fit.html

Military Transition Q&A: Image Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-building-your-image.html

Navigating Your Transition: Reputation Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-and-personal-branding.html?comp=1198882867951&rank=3

Lida Citroen and Wall Street Warfighters (Fox 31 – 2011)
https://www.youtube.com/watch?v=KNpC5Hdnwfc&feature=g-upl&context=G2c98d4dAUAAAAAAAKAA

5 Reasons to Hire a Military Spouse (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/248530

Why Hiring A Military Veteran Could Be Your Best Business Decision (The Illinois Manufacturer – 2015)
https://lida360.wpengine.com/pdf/CITROEN-HiringAMilitaryVeteran.pdf

Why Hiring a Military Veteran Could Be Your Best Business Decision (Business Know-How – 2014)
https://www.businessknowhow.com/manage/hireveterans.htm

Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Enterprise – 2014)
https://www.veteransenterprise.com/index.php/articles-online-magazine/articles/general/437-why-hiring-a-military-veteran-could-be-your-best-business-decision

Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Reporter News – 2014)
https://en.calameo.com/read/00293088878a32e7c3ae3

Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision (Construction Executive – 2014)
http://enewsletters.constructionexec.com/managingyourbusiness/author/lida-citroen/

Why Hiring A Military Veteran Could Be Your Best Business Decision (Workplace Connection – 2014)
https://lida360.wpengine.com/pdf/WrkplcConxnCOLOR-November14.pdf

Why veterans make great employees (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19056

Hiring a veteran could be a great business decision (ColoradoBiz – 2014)
http://www.cobizmag.com/articles/hiring-a-veteran-could-be-a-great-business-decision

Firms say hiring vets is worth extra effort – here’s what they do (Crain’s Detroit Business – 2014)
http://www.crainsdetroit.com/article/20140713/NEWS/307139997/firms-say-hiring-vets-is-worth-extra-effort-heres-what-they-do