LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Social Media

What to Post … When You Can’t Think of What to Post

One of the most common complaints I hear from people reluctant to use social media is, “I never know what to post!” After you define your personal brand strategy and identify your target audience and its needs, you will need to develop the tactics to leverage your reputation. Likely, this will include building your credibility […]

5 Critical Questions to Ask Before You Post

Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer satisfaction rating and we beg to […]

Facebook: Reputation Friend or Foe?

More and more, participants in my personal branding workshops are asking, “Do I need to be on Facebook to build my online personal brand?” It seems the risk and fear factor of Facebook is causing many to stay away from the platform. At the same time, others are seemingly resistant to sharing more than funny […]

Should You Friend Your Boss on Facebook?

As originally published on Career Attraction. We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I friend you on Facebook? In today’s social world, boundaries and “lines” across relationships, and the protocol guiding them, seem […]

Pinterest Branding 101

Many of our readers ask about Pinterest. Here is a guest blog by SocialMonsters that highlights many of the tools and uses for Pinterest. Like all branding plans, you must have a strategy. From offline marketing to social media, the essentials remain the same. Pinterest is just an additional marketing vehicle, and it should look […]

Three Examples of Social Networking ROI

Many of us have been in the social media game for a while. Back when it was first available, we started reading online magazines, playing games against unknown opponents, collaborating on Wikis, and sharing content ideas and thoughts in blogs and crowdsourcing platforms. We built Facebook and LinkedIn profiles back before we really understood their […]