Have you ever changed the way you naturally dress to fit in with a group? I know I’ve dressed down to make myself blend in more… or worn conservative, constrictive outfits so I looked more like my peers. For me that resulted in feeling stifled. When I dress to express myself – a bold necklace […]
Personal Branding
10 Ways to Personalize Client Appreciation
Most of us know to send a “thank you” note to show appreciation. We’ve learned to stay in touch with clients (thanks to reminder software in our BlackBerrys, Outlook and calendars.) And we know not to arrive empty-handed to a social event. When times are stressful, how can we go above-and-beyond to thank clients who […]
Podcast: The Personal Branding Process
Everyone has a personal brand – it is how you’re known and what you’re known to stand for. Professionals and executives with strong personal brands attract the right results, the right clients and opportunities, and they gain recognition for their work. They have crafted their reputations authentically and are in control of the legacy they […]
My Name is Not Linda, Lisa, Lydia or Lita
What’s in a name? Often a lot! Take my name for instance. “Lida” is of Dutch origin and is the same as the name of a dear family friend of my parents. Recently, I had a conversation with a gentleman who repeatedly struggled to pronounce my name. As he continued to try to get it […]
Soliciting Your Own Feedback
Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]
Case Study: Are You the Same Person?
Does your personal image match the person who shows up online or in your marketing materials? In personal branding, we can spend hours and dollars developing our message, our value proposition, defining our talents and passions and even targeting our audiences. Yet it can all fall apart if our interactions, in-person and online, don’t present […]
