This week, most of us in the U.S. will celebrate Thanksgiving — a time when family and friends gather to reflect on what they are grateful for and enjoy good food and good company. All year long, however, gratitude can be a part of your personal brand. Showing appreciation, celebrating the successes of others, lending […]
Personal Branding
Reputation as a Critical Innovation Tool
Personal branding starts with you By Lida Citroën As appeared in ColoradoBiz Magazine online. When we think of key business innovation tools, we often think of technology solutions, synergistic partners, creative financing and slick marketing strategies. Many professionals do not consider the impact of their brand or reputation as an innovative influence on business growth […]
How Personal and Corporate Brands Work Together
We often think of brands as something corporations, products and cattle have. The word “brand” makes us think of Nike, BMW, Merrill Lynch or even the Intel “chime”. A brand is the reputation and legacy of the company. The brand sets an expectation of an experience of doing business with them. When we brand, we create […]
Your Image Reflects Your Personal Brand
Your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. As you know, in this blog I share many of the ways you can uncover your personal brand assets, create a strategy for promoting and positioning yourself, and ways to be intentional in how you show up […]
What We Can Learn About Personal Brands from People Watching
If you love to people watch like I do, then you’ve certainly played the “imagine this…” game. I find myself doing this a lot in airports: Imagine this guy walking towards me, dressed in a classic tailored suit, with a brisk stride and focused gaze, is a banker. He may work on Wall Street. I […]
When Life Gets in the Way of Personal Branding
I often tell clients and audiences, “personal branding is a journey.” Over time, by being focused and intentional, you move in the direction of your desired reputation and become recognized for the values, skills and talents you strive to articulate and demonstrate. But, sometimes life gets in the way. We are all undoubtedly busy. We […]