This article appeared in my February 2013 corporate and personal branding newsletter. We received such positive feedback that I wanted to share it with you here! Be sure to sign up for my newsletter if you’d like to receive this information sooner. With the unemployment rate hovering at 8%, those who have a job should, in […]
Personal Branding
Looking for Love in the Wrong Places (Personal Branding)
With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,” love and a sense of belonging are critical fundamental human motivators. According to […]
If You Played in the Super Bowl, Who’d Cheer for You?
Building fans for your personal brand With Super Bowl XLVII now behind us, I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we saw in the days leading up to Super Bowl, and in the stadium and the streets of New Orleans, Baltimore […]
What Lance Armstrong Taught Us About Reputation Management
Ask 15 people what they think of Lance Armstrong and you’re likely to get 20 perspectives. Loyal fans argue he remains the greatest athlete of our times, regardless of his mistakes. Jaded fans and others believe he should not be allowed to compete again. Still others feel he led his fan base down a very […]
Change Your Narrative, Change Your World
Someone recently sent me a link to this lovely YouTube video. In it, a blind pan handler is assisted by a clever passerby who changes the tone and words on his sign. She doesn’t change the meaning of the message, just the words. Suddenly, the donations to the beggar go up dramatically. What is in […]
Personal Branding: Tie Up Loose Ends Before the End of the Year
If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]
