LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Is Your Self-Talk Sabotaging Your Career?

Aside from the absence of a defined personal brand, what do I think is the biggest way to sabotage a growing career? Negative self-talk — Our perpetual need to talk ourselves out of believing we are as good as others tell us we are or as potentially impactful as we dream we could be. Recently, […]

Millennials: Focus on Your Competitive Advantage

In my book, “Reputation 360: Creating power through personal branding,” I discuss competitive advantage and the necessity to establish an authentic personal brand to help you stand apart from competitors. This is particularly important for Generation Y professionals. Your competitive advantage comes from being very clear about what you offer and to whom. When you can differentiate […]

Is it Time to Move Out of Your Comfort Zone?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch Whether your career path has been steady, or you are emerging from tough times, your ability to stay relevant and viable to your target audience might cause you to act from a reactive (and not proactive) position. Instead of taking risks and moving forward in […]

Love Him or Not: Trump Knows Branding

Love him or hate him, Donald Trump is one thing: Consistent in his personal brand. He has set his intentions, values, and beliefs and acts accordingly. In his years of business, this commitment to consistency gives his investors, business partners, customers, and employees a clear expectation of him. Today, as Trump competes for the position […]

Three Networking Secrets No One Probably Told You About

As someone who has spent her career networking, teaches workshops on intentional networking, and is considered to have a dynamic and rich set of influential contacts, I can tell you there are some things about networking you probably didn’t know. Networking is relationship building. It is a strategic and intentional part of your professional growth and […]

Lida’s Favorite Personal Branding Tips

What if I told you that the most powerful tool you could use to advance your career already rests in your toolkit? Building your personal brand intentionally and thoughtfully allows you to show up with focus, articulate your offer clearly, and build a compelling reputation with your target audience. Creating influence over your career does not […]

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