LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Do You Suffer from B.R.F?

I had the opportunity to speak about personal branding to a room full of women executives. We talked about the fundamentals of personal branding, and specifically how body language and image impact the perception others have of each of us. After all, the perception others have of us directly impacts their willingness to offer up opportunities […]

Sampling Can Help You Find Your Passion

There is a quaint little frozen yogurt shop in my neighborhood that my husband and I frequent in the summer months. They offer customers the ability to dispense their own yogurt flavors and quantity and then add toppings as they like. Maybe you have one of these shops near you? When I first started going here, I took […]

Is It Ever Okay to Fake It?

One of the biggest challenges my personal branding clients share with me is the pull between performing up to others’ expectations, living up to the ideals of society/parents/friends/employers, etc., and being authentic to themselves. While the pressures of the outside world can feel conflicting with our own goals, passions, and beliefs, I argue that there is only […]

11 Mistakes Candidates Make in Job Interviews

With all the training, coaching, and resources available for job seekers, hiring managers remain astounded by the missteps candidates make in interviews. When interviewing for a job or promotion, your goal as the candidate is to highlight your offer as a benefit for the company, show a direct correlation between your experience and the goals of the […]

Finding the Inspiration to Build Your Brand

One of the key components to maintaining a strong personal brand is the need to self-motivate. The outside world is busy and sometimes pushes back on what you believe to be your values, and that can feel frustrating, if not dejecting. In my programs and work with professionals to uncover and build compelling personal and corporate brands, the hardest […]

10 Ways Your Body Language Is Sending The Wrong Message

It’s been said that our non-verbal communication (body language) accounts for a huge part of how information is received. For instance, if a mother reprimands her toddler and smiles or giggles as she does it, the child notes the joy and disregards her stern words. In her very popular Ted Talk, social psychologist Amy Cuddy […]

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