LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Repairing Your Reputation After a Branding Boo Boo

“As long as the world is turning and spinning, we’re gonna be dizzy, and we’re gonna make mistakes.” — Mel Brooks No one is infallible. As sure as we’re human, we will make mistakes. Some of those mistakes can be quietly dismissed and hidden in the cloak of night; others show up on the first page of […]

A Month-by-Month Strategy to Reinvent Your Personal Brand

Originally posted on Entrepreneur.com  As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and enhancing your personal brand are on your to-do list […]

Caring for Others Starts With You: 4 Ways to Recharge

Whether it’s the holidays, or not, taking care of yourself is critical to maintaining a personal brand that is strategic and authentic. After all, you are no good to anyone else if you aren’t good to yourself! Here are 4 ways you can show yourself some love and recharge: Slow down. I know you’re thinking, […]

5 Ways to Show Gratitude This Holiday

Thanksgiving is a holiday that we focus on what we are grateful for. According to Wikipedia, Thanksgiving is defined as, “… a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the harvest and of the preceding year.“ In personal branding, reputation is based on cornerstone values — the values which guide your behavior, […]

Why is Personal Branding So Important?

Jennifer is a manager at a growing software company. She’s been with the company for five years. Jennifer seems to do everything right – she’s on time every day, manages her budgets and her staff to expectations, and does her job as she’s asked. So why isn’t Jennifer growing in the company? Why don’t senior executives bring her into […]

What The Pope Taught Us About Personal Branding

Last week, Americans got a glimpse into the magical attraction people around the world have to the current Pope. He is known and loved for his understated style in light of the pageantry of his position (for instance, he drives a Ford Focus in Italy and rarely is surrounded by teams of Vatican security), his […]

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