If you are like me, you find a quote that speaks to you at a particular place in your life, and you hold on to it. It speaks to what you are feeling or struggling with, and seems to give a perspective that helps you sort through your personal brand journey. The first quote, “The […]
Personal Branding
Don’t Assume
If you were signing an important business contract, you wouldn’t just assume your best interests were represented and sign it, would you? Of course not! You would read the contract carefully, ask questions and engage legal counsel if you needed help. So why then, when we interact with our employer, clients or even colleagues, do […]
Three Crucial Lists You Should Make Today
When I start the personal branding process with a new client, I spend a lot of time uncovering, discovering and probing their values, beliefs, skills, goals and feelings. This ensures we build and promote an authentic and sustainable reputation for my clients that helps them drive success in their career, and in their life. Of […]
Important Elements to Build Your Personal Brand: The Four Cs and an A
The following is an excerpt from Lida Citroën’s best-selling book, “Reputation 360: Creating power through personal branding”. The book is an empowering and clear guide to understanding, developing and marketing your personal value and offer through online and in person positioning. There are four Cs and an A to remember when building a successful personal […]
Hate Networking? You’re Not Alone
If you are an extrovert (like me) you might view networking as easy. All I have to do is go up to a complete stranger, introduce myself and share with them something interesting or compelling so they will keep talking to me. I will ask them probing questions about themselves that will get them talking […]
10 Ways To Market Your Personal Brand
A repost… Your personal brand is your reputation, your legacy. It is how others know you, introduce you, and refer you … or not. Others assign us value based on how they perceive our value to them. When you develop and promote your authentic personal brand, you are directing the legacy you will leave behind, […]
