LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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Avoid the “Charlie Brown Words” in Your Personal Branding

When we begin to tell others what makes us different, what sets us apart from our competitors, it is often tempting to try to use impressive “big” words. My good friend, and fellow presenter/trainer, Alecia Huck, calls these “Charlie Brown Words.” These are the overly-inflated, attempting-to-sound-important descriptors that remind us of the sounds the adults […]

My Name is Not Linda, Lydia, Lisa or Lita

(back by popular demand, this earlier blog post is worth repeating!) What’s in a name? Often a lot! Take my name for instance. “Lida” is of Dutch origin and is the same as the name of a dear family friend of my parents.  Recently, I had a conversation with a gentleman who repeatedly struggled to […]

Reputation 360: Creating Power Through Personal Branding

It’s here! My book on building and managing your power through personal branding has arrived! Inside, you’ll learn powerful tools to unveil, develop and market your unique selling position: What makes you special? Who is  your target audience? How do you put yourself in front of that audience consistently to attract opportunities? How can social […]

Ego Surfing is Good Exercise! So Google Yourself Today

As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]

W.I.I.F.T.

You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]

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