LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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Reputation Management Tips: Using LinkedIn for Personal Branding

I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management. When LinkedIn was developed in 2003, it was the place professionals went to look […]

Articulating Your Desired Personal Brand

The following is an excerpt from “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Lida’s book on reputation management. Available in soft cover and ebook, more information is available here. Now that we have an idea of what your current brand is, we need to think about your desired brand.  For some of […]

Personal Branding: When the Company Brand Takes a Hit

In today’s skeptical business climate, clients are looking for greater meaning, transparency and sincerity from the companies with whom they choose to work. Taking a proactive approach and ensuring your frontline teams carry a consistent response and message is important in facing corporate challenges. So what happens to the individual when the company reputation takes […]

When to Respond to a Negative Blog Post

More and more, I’m being asked by companies, industry groups and individuals, “When do I respond to and refute negative blog posts?” While I do not promote a steadfast “rule” per se, I believe there are several best practices to adhere to. In this recent video, I highlight many of the suggestions I offer clients. […]

Can You Build a Personal Brand While Wearing a Uniform?

Often times, we think of personal branding in terms of competitive professionals – titans of industry, celebrities, thought leaders and professionals climbing the corporate ladder. But what if your job requires you to wear a uniform? Can you build a compelling and relevant personal brand if you don’t have control over your image? Absolutely! Your […]