LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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If You Played in the Super Bowl, Who’d Cheer for You?

Building fans for your personal brand With Super Bowl XLVII now behind us, I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we saw in the days leading up to Super Bowl, and in the stadium and the streets of New Orleans, Baltimore […]

Personal Branding: Tie Up Loose Ends Before the End of the Year

If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]

Personal Branding: Creating Your Holiday Elevator Pitch

This holiday season, you will undoubtedly find yourself in networking situations. Perhaps you’ll be networking at company holiday parties, chamber of commerce meetings, parent (school) events, job fairs or standing in line for coffee at Starbucks. Regardless of where you find yourself, be prepared to answer the age old question, “So, what do you do?” […]

Can Body Language Reveal Your True Feelings?

With the elections nearing and televised debates viewed by tens of millions of viewers around the world, much of the information communicated by the candidates is non-verbal. I have studied body language and neuro-linguistic programming (NLP) for more than 20 years. Body language refers to our expressions, actions and behaviors as they relate to language and […]

Crafting the Perfect Elevator Pitch

The leaders at CTA Expo/Emerging Managers Forum asked me to help their audience of financial professionals understand the personal branding process. How do you articulate a personal brand? In this video, I share the formula to craft the perfect elevator pitch using principles of authenticity, focus and intention. In 2011, I spoke on the topic […]

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