An important part of building your brand is creating a narrative for how you want to be known and making sure others understand that narrative. You want to be sure that when someone introduces or refers you, they are able to highlight those values, qualities, skills and attributes you want to be known for. This is […]
Job Seekers
6 Interview Tips for New College Grads
Spring is upon us which means many new college grads are hitting the job market in search of their dream job or at least an entry level job that will pay the bills. In addition to competing against fellow grads for open jobs, you’ll be competing against older, more seasoned employees with more experience. New […]
Are You Hiding the Good Stuff?
Personal branding and reputation management are about promoting that which is authentic, compelling and relevant to a target audience. However, more and more I notice people “cleansing” their online profiles, scrubbing out all personality from their resumes and watering down their passion from interviews in an attempt to be more marketable. Recently, I was doing […]
Spring Cleaning: Dust Off Your Personal Brand
Life (and business) are busy these days! Most of us are pulled in so many ways, on a daily basis, that it’s amazing we get anything accomplished. This time of year we hear a lot about Spring Cleaning: Change out your winter clothes for summer, dust and clean furniture, and look forward to warmer, more […]
Can March Madness Help Your Personal Brand?
I admit it. I had to Google the term “March Madness” to understand what all the anticipation was about*. I love sports like the next person, but I’ve never truly understood all the excitement around March Madness. Passionate sports fans everywhere are filling out brackets with names of basketball favorites, money is put forward as […]
If You Could Turn the Clock Back, What Would You do Differently?
Let’s say you woke up tomorrow and everything you had worked hard for, created and built in your career was gone (not family and children but your work)? You have no degrees or certifications, and that career ladder has yet to be climbed by you. Your professional accomplishments are gone; the work you’ve done has […]







