LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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The Insanity of Vanity

Van·i·ty  [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elected was a great blow to his vanity; 2. an instance or display of this quality or feeling; 3. something about which one is vain; 4. lack of real value; hollowness; worthlessness: […]

S.A.V.V.Y. Networking — In Person and Online

There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great information.  Here, I’d like to simplify networking from a personal branding perspective by offering you tools and tips for becoming more effective at identifying potential networking […]

11 Things You Should Not Post Online

Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands (if not millions) of […]

10 Ways to Show Your Network Some Love

Every February, we are greeted with hearts, flowers, and reminders to show those we care about how much we love them on Valentine’s Day. But what about our clients, colleagues, and that ever-important network of contacts we’re growing? Can we show them some love too? We’ve been taught to send a “thank you” note to […]

The ABCs of Personal Branding

When I speak on reputation management and personal branding, I enjoy telling audiences that as much as I wish the topic were highly sophisticated and complex, personal branding is relatively simple. There are no tricky formulas or graphs. In fact, I share one graphic (the formula to building credibility) and very few statistics. While personal […]

14 Powerful Career Tips for 2014

Welcome to 2014! This year, take control of your career, drive greater success, meaning, and intention to your work, and build your personal brand. Your brand as a person is attached to your reputation — it is an expectation others have of working with you. When you are perceived as someone who is compelling and relevant, […]

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