LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Job Seekers

What Does Success Look Like to You?

Many successful people I know still suffer from doubt, fear and the looming doom that come with pressure (external and internal) of living up to expectations. These people are sometimes running successful companies, non-profits and initiatives that are well-respected, energizing and full of potential. Yet, they still doubt themselves and their ability to achieve. I used […]

Does Your Social Networking Need an Altitude Adjustment?

Living at 5,280 feet above sea level, in the Mile High City, we often have to help out of town visitors adjust to the altitude. At this elevation, the lack of oxygen means you can tire more easily, get thirsty more often, and suffer from headaches and nausea until you acclimate to the altitude. Similarly, […]

The Microphone is Always On

It’s easier to remember your brand character and image when the lights, camera and microphone are turned on. We watch how we act, stay on message and look our Sunday best. But what about when we think no one is watching? As you build your personal and professional brand, consider this: The microphone is always […]

The Truth About Lying Online

Most everyone has done it: Posted a “congratulations — you’re perfect together!” to a couple you don’t think will survive the first year of marriage or told a friend you love her new haircut (when you think she looks like a 14 year old boy) or stretched the “results” you achieved on a job you […]

Are You a Job Snob?

Many people today find themselves unemployed and underemployed. They have skills, talents, experience and expertise that should make them highly sought after and desirable by employers. Why, then, do they find themselves working in a job paying a wage below what is competitive or struggling to find work at all? I’ve always considered myself to […]

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