LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Should You Friend Your Boss on Facebook?

As originally published on Career Attraction. We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I friend you on Facebook? In today’s social world, boundaries and “lines” across relationships, and the protocol guiding them, seem […]

What Do a Resume and a First Date Have in Common?

Modern dating rules* include things like: don’t talk too much about yourself; be sure to make good eye contact; and above all else – be yourself. Similarly, job seekers use tools like building rapport, communicating value, and articulating their value in a resume to gain access to job opportunities. In many ways, a first date […]

Your Body Language Says a Lot About Your Personal Brand

As you likely know, I am passionate about the use of body language techniques to build and enhance a person’s reputation and brand.  In both of my books, I emphasize the importance of body language to demonstrate consistency with the values you want to promote and be known for. Studies show that the impact of […]

Pinterest Branding 101

Many of our readers ask about Pinterest. Here is a guest blog by SocialMonsters that highlights many of the tools and uses for Pinterest. Like all branding plans, you must have a strategy. From offline marketing to social media, the essentials remain the same. Pinterest is just an additional marketing vehicle, and it should look […]

Three Examples of Social Networking ROI

Many of us have been in the social media game for a while. Back when it was first available, we started reading online magazines, playing games against unknown opponents, collaborating on Wikis, and sharing content ideas and thoughts in blogs and crowdsourcing platforms. We built Facebook and LinkedIn profiles back before we really understood their […]

How to Make Yourself Irresistible to Your Target Audience

This article was originally published on Career Attraction. Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that’s true. But unless you work in a vacuum, you need to relate to other people, too. The […]

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