LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

What to Post … When You Can’t Think of What to Post

One of the most common complaints I hear from people reluctant to use social media is, “I never know what to post!” After you define your personal brand strategy and identify your target audience and its needs, you will need to develop the tactics to leverage your reputation. Likely, this will include building your credibility […]

Reputation is Everything – Why NBC News is Concerned

Companies invest a great deal in protecting their assets — from their intellectual property, to their human capital and their technical systems. They also direct a great deal of effort and attention to managing their brand, their reputation. For businesses, their brand is where the essence of their company’s promise lives: The brand represents the set of […]

The Loudest Feedback is Silence

Most businesses are good at measuring “satisfaction.” They survey, question, inquire and pursue feedback on comment cards. They ask questions, audiences answer. They analyze results in metrics that gauge satisfaction and performance. But what about what your clients are NOT telling you? Sometimes, the loudest feedback is silence. Why did your favorite accounting client change […]

4 Things College Seniors Can Do to Secure That First Job

Graduation is coming soon. Start building your personal brand today! Senior year is an exciting time on college and university campuses. For college seniors planning to find a job after graduation, it is important to consider what that job will be and make yourself findable to potential employers. Here are four important things you can do […]

Could This Be the Key to a Successful Personal Brand?

I recall when my sons played high school football, there was one particular parent/coach/player meeting in the school auditorium that stood out. The coaches brought in college football scouts to talk to the players about what they looked for in their recruiting efforts. They talked about watching film, assessing skill, and evaluating talent and potential […]

15 Tips to Rev Up Your Reputation in 2015

As she approached a critical fork in the road, Alice and the Cheshire Cat had this brief exchange: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where –” “Then it doesn’t matter which way […]

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