LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

5 Critical Questions to Ask Before You Post

Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer satisfaction rating and we beg to […]

How Do You Serve?

Today is Veterans Day, 2014. This date has a special meaning for me, because it was Veterans Day 2009 when I was made aware of the issues facing military personnel in their transition to civilian careers. I learned of the fear and confusion facing former military personnel trying to join the new workforce and the […]

How to Build a Professional Reputation That Will Elevate Your Career

Originally posted on CareerAttraction.com.  Anyone who’s looking for a job, hoping to keep their job or seeking a better job faces the same dilemma: How do I make myself compelling and relevant, yet stay true to my goals and values? The answer lies in understanding the basics of reputation management and personal branding. Employers, hiring managers, […]

Facebook: Reputation Friend or Foe?

More and more, participants in my personal branding workshops are asking, “Do I need to be on Facebook to build my online personal brand?” It seems the risk and fear factor of Facebook is causing many to stay away from the platform. At the same time, others are seemingly resistant to sharing more than funny […]

OUCH! When Feedback Hurts

In my workshops (and both of my books on personal branding), I encourage participants to measure their current brand and their desired (ultimate) brand against what their target audience perceives. This gives perspective of: Am I currently perceived the way I want to (ultimately) be seen? or Is there is a gap between how people see […]

twitterx-white-smaller