LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

4 Mistakes College Graduates Must Avoid

The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. For some of you, graduation means you take a week or two to relax and then you start the job you secured prior to finishing school. You move […]

The Insanity of Vanity

Van·i·ty  [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elected was a great blow to his vanity; 2. an instance or display of this quality or feeling; 3. something about which one is vain; 4. lack of real value; hollowness; worthlessness: […]

S.A.V.V.Y. Networking — In Person and Online

There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great information.  Here, I’d like to simplify networking from a personal branding perspective by offering you tools and tips for becoming more effective at identifying potential networking […]

11 Things You Should Not Post Online

Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands (if not millions) of […]

Serving Those Who Serve

First off, I want to apologize to my loyal blog readers. For many years now I have provided you with a steady diet of personal branding tips, reputation management strategies, and ideas, information, and resources to position yourself as relevant and compelling based on your authentic values, vision for who you want to be, and […]

Are You Showing Up Naked Online?

Before you jump to the conclusion that this is a blog about images of you not clothed or video indiscretions, let me reassure you – when I use the term “showing up naked online,” I am referring to vulnerability, exposure (not the “birthday suit kind”), and lack of intention when you post and engage online. […]

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