Jennifer is a manager at a growing software company. She’s been with the company for five years. Jennifer seems to do everything right – she’s on time every day, manages her budgets and her staff to expectations, and does her job as she’s asked. So why isn’t Jennifer growing in the company? Why don’t senior executives bring her into […]

Last week, Americans got a glimpse into the magical attraction people around the world have to the current Pope. He is known and loved for his understated style in light of the pageantry of his position (for instance, he drives a Ford Focus in Italy and rarely is surrounded by teams of Vatican security), his […]

Aside from the absence of a defined personal brand, what do I think is the biggest way to sabotage a growing career? Negative self-talk — Our perpetual need to talk ourselves out of believing we are as good as others tell us we are or as potentially impactful as we dream we could be. Recently, […]

In my book, “Reputation 360: Creating power through personal branding,” I discuss competitive advantage and the necessity to establish an authentic personal brand to help you stand apart from competitors. This is particularly important for Generation Y professionals. Your competitive advantage comes from being very clear about what you offer and to whom. When you can differentiate […]