LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Lida’s Favorite Personal Branding Tips

What if I told you that the most powerful tool you could use to advance your career already rests in your toolkit? Building your personal brand intentionally and thoughtfully allows you to show up with focus, articulate your offer clearly, and build a compelling reputation with your target audience. Creating influence over your career does not […]

Lida’s Tips for Building Your Brand on Social Media

Since I have been blogging for more than 5 years, I’m often asked to resend previous blogs that gained a lot of attention when they were posted. I thought you might enjoy seeing an aggregate of the blogs that were both my favorites and the most popular. Over the next few weeks, I’ll regroup blogs, articles, […]

Do You Suffer from B.R.F?

I had the opportunity to speak about personal branding to a room full of women executives. We talked about the fundamentals of personal branding, and specifically how body language and image impact the perception others have of each of us. After all, the perception others have of us directly impacts their willingness to offer up opportunities […]

Sampling Can Help You Find Your Passion

There is a quaint little frozen yogurt shop in my neighborhood that my husband and I frequent in the summer months. They offer customers the ability to dispense their own yogurt flavors and quantity and then add toppings as they like. Maybe you have one of these shops near you? When I first started going here, I took […]

Is It Ever Okay to Fake It?

One of the biggest challenges my personal branding clients share with me is the pull between performing up to others’ expectations, living up to the ideals of society/parents/friends/employers, etc., and being authentic to themselves. While the pressures of the outside world can feel conflicting with our own goals, passions, and beliefs, I argue that there is only […]

11 Mistakes Candidates Make in Job Interviews

With all the training, coaching, and resources available for job seekers, hiring managers remain astounded by the missteps candidates make in interviews. When interviewing for a job or promotion, your goal as the candidate is to highlight your offer as a benefit for the company, show a direct correlation between your experience and the goals of the […]

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