LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Is it Time to Move Out of Your Comfort Zone?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch Whether your career path has been steady, or you are emerging from tough times, your ability to stay relevant and viable to your target audience might cause you to act from a reactive (and not proactive) position. Instead of taking risks and moving forward in […]

Love Him or Not: Trump Knows Branding

Love him or hate him, Donald Trump is one thing: Consistent in his personal brand. He has set his intentions, values, and beliefs and acts accordingly. In his years of business, this commitment to consistency gives his investors, business partners, customers, and employees a clear expectation of him. Today, as Trump competes for the position […]

Three Networking Secrets No One Probably Told You About

As someone who has spent her career networking, teaches workshops on intentional networking, and is considered to have a dynamic and rich set of influential contacts, I can tell you there are some things about networking you probably didn’t know. Networking is relationship building. It is a strategic and intentional part of your professional growth and […]

Lida’s Favorite Tips for Military Veterans Transitioning to Civilian Careers

Wait! Before you discard this blog because you didn’t serve in the military and fear this post is irrelevant, consider this: With 2.6 million veterans who have served since 911, it is almost a certainty that you know someone who wore the uniform and would benefit from this information. Consider whether your neighbor, coworker, boss, […]

The Secret to Motivating a Slacker on Your Team

I am pleased to share this guest post from my colleague, Mike Figliuolo. In addition to being a well-known speaker and all around great guy, Mike is co-author of the new book, Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results. You can learn more about Mike and the book at the end of the […]

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