In my workshops (and both of my books on personal branding), I encourage participants to measure their current brand and their desired (ultimate) brand against what their target audience perceives. This gives perspective of: Am I currently perceived the way I want to (ultimately) be seen? or Is there is a gap between how people see […]
Personal Branding
Your Body Language Says a Lot About Your Personal Brand
As you likely know, I am passionate about the use of body language techniques to build and enhance a person’s reputation and brand. In both of my books, I emphasize the importance of body language to demonstrate consistency with the values you want to promote and be known for. Studies show that the impact of […]
The Insanity of Vanity
Van·i·ty [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elected was a great blow to his vanity; 2. an instance or display of this quality or feeling; 3. something about which one is vain; 4. lack of real value; hollowness; worthlessness: […]
Serving Those Who Serve
First off, I want to apologize to my loyal blog readers. For many years now I have provided you with a steady diet of personal branding tips, reputation management strategies, and ideas, information, and resources to position yourself as relevant and compelling based on your authentic values, vision for who you want to be, and […]
10 Ways to Show Your Network Some Love
Every February, we are greeted with hearts, flowers, and reminders to show those we care about how much we love them on Valentine’s Day. But what about our clients, colleagues, and that ever-important network of contacts we’re growing? Can we show them some love too? We’ve been taught to send a “thank you” note to […]
The ABCs of Personal Branding
When I speak on reputation management and personal branding, I enjoy telling audiences that as much as I wish the topic were highly sophisticated and complex, personal branding is relatively simple. There are no tricky formulas or graphs. In fact, I share one graphic (the formula to building credibility) and very few statistics. While personal […]
