You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]
Military/Veteran
Saying You’re a Good Kisser isn’t Enough
As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]
Does Your Body Language Match Your Brand?
Your brand comes to life through the way that you look and your body language is certainly an extension of that. We can learn manners, we can be taught poise, we can hire experts to teach us how to chose a wardrobe. Your body language, by contrast, is a lot less conscious, and equally as […]
Perception is Everything
Who does she think she is? A friend of mine entered the bathroom stall one day as two co-workers entered the ladies room behind her. One turned to the other and said, “Have you met Jill Jones, the new VP of Marketing yet?” Excited at being the topic of conversation, my friend listened on with […]
