With the elections nearing and televised debates viewed by tens of millions of viewers around the world, much of the information communicated by the candidates is non-verbal. I have studied body language and neuro-linguistic programming (NLP) for more than 20 years. Body language refers to our expressions, actions and behaviors as they relate to language and […]
Military/Veteran
Veterans Transitioning From Military to Civilian Careers
Personal branding and reputation management professionals often focus on those individuals who “grew up” in the corporate sector. We often put together programs, posts, articles and training tools to help individuals climb the proverbial corporate ladder, navigating the complexities of self-promotion and career success assuming we all entered the workforce the same way. A few […]
Your Image Reflects Your Personal Brand
Your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. As you know, in this blog I share many of the ways you can uncover your personal brand assets, create a strategy for promoting and positioning yourself, and ways to be intentional in how you show up […]
Job Seekers: Tips for Setting Yourself Apart
Lida Citroen is interviewed on KUSA – 9News with advice for job seekers for setting themselves apart from competitors, leveraging their skills and building their reputation online. Reputation management and personal branding tips and examples.
Avoid the “Charlie Brown Words” in Your Personal Branding
When we begin to tell others what makes us different, what sets us apart from our competitors, it is often tempting to try to use impressive “big” words. My good friend, and fellow presenter/trainer, Alecia Huck, calls these “Charlie Brown Words.” These are the overly-inflated, attempting-to-sound-important descriptors that remind us of the sounds the adults […]
W.I.I.F.T.
You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]