More and more, my business is growing internationally. I love learning about different cultures, hearing clients speak in different accents, and applying the personal brand and reputation management protocol to global business climates. I’m proud that my clients come from countries including Australia, Canada, Spain, The Netherlands and The United Arab Emirates. I’ve been quoted […]
Military/Veteran
3 Rules for Building Social Equity for Your Personal Brand
As I’ve shared many times on this blog, your personal brand is brought to life in many aspects of your behavior, including how you show up online. The relationships, comments, engagement (or lack thereof) and personality you demonstrate is matched up with your experience, expertise and skills to create a perception that others will have […]
Are You a Job Snob?
Many people today find themselves unemployed and underemployed. They have skills, talents, experience and expertise that should make them highly sought after and desirable by employers. Why, then, do they find themselves working in a job paying a wage below what is competitive or struggling to find work at all? I’ve always considered myself to […]
Are You Hiding the Good Stuff?
Personal branding and reputation management are about promoting that which is authentic, compelling and relevant to a target audience. However, more and more I notice people “cleansing” their online profiles, scrubbing out all personality from their resumes and watering down their passion from interviews in an attempt to be more marketable. Recently, I was doing […]
Hate Your Job? Tips for Personal Branding During a Transition
This article appeared in my February 2013 corporate and personal branding newsletter. We received such positive feedback that I wanted to share it with you here! Be sure to sign up for my newsletter if you’d like to receive this information sooner. With the unemployment rate hovering at 8%, those who have a job should, in […]
Personal Branding: Creating Your Holiday Elevator Pitch
This holiday season, you will undoubtedly find yourself in networking situations. Perhaps you’ll be networking at company holiday parties, chamber of commerce meetings, parent (school) events, job fairs or standing in line for coffee at Starbucks. Regardless of where you find yourself, be prepared to answer the age old question, “So, what do you do?” […]
