LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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Does Your Personal Brand Translate?

More and more, my business is growing internationally. I love learning about different cultures, hearing clients speak in different accents, and applying the personal brand and reputation management protocol to global business climates. I’m proud that my clients come from countries including Australia, Canada, Spain, The Netherlands and The United Arab Emirates. I’ve been quoted […]

Are You a Job Snob?

Many people today find themselves unemployed and underemployed. They have skills, talents, experience and expertise that should make them highly sought after and desirable by employers. Why, then, do they find themselves working in a job paying a wage below what is competitive or struggling to find work at all? I’ve always considered myself to […]

Are You Hiding the Good Stuff?

Personal branding and reputation management are about promoting that which is authentic, compelling and relevant to a target audience. However, more and more I notice people “cleansing” their online profiles, scrubbing out all personality from their resumes and watering down their passion from interviews in an attempt to be more marketable. Recently, I was doing […]

Personal Branding: Creating Your Holiday Elevator Pitch

This holiday season, you will undoubtedly find yourself in networking situations. Perhaps you’ll be networking at company holiday parties, chamber of commerce meetings, parent (school) events, job fairs or standing in line for coffee at Starbucks. Regardless of where you find yourself, be prepared to answer the age old question, “So, what do you do?” […]