LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Military/Veteran

20 Quotes To Inspire and Motivate

If you are like me, you find a quote that speaks to you at a particular place in your life, and you hold on to it. It speaks to what you are feeling or struggling with, and seems to give a perspective that helps you sort through your personal brand journey. The first quote, “The […]

How Do You Serve?

Today is Veterans Day, 2014. This date has a special meaning for me, because it was Veterans Day 2009 when I was made aware of the issues facing military personnel in their transition to civilian careers. I learned of the fear and confusion facing former military personnel trying to join the new workforce and the […]

11 Things You Should Not Post Online

Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands (if not millions) of […]

Serving Those Who Serve

First off, I want to apologize to my loyal blog readers. For many years now I have provided you with a steady diet of personal branding tips, reputation management strategies, and ideas, information, and resources to position yourself as relevant and compelling based on your authentic values, vision for who you want to be, and […]