LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Job Seekers

Three Networking Secrets No One Probably Told You About

As someone who has spent her career networking, teaches workshops on intentional networking, and is considered to have a dynamic and rich set of influential contacts, I can tell you there are some things about networking you probably didn’t know. Networking is relationship building. It is a strategic and intentional part of your professional growth and […]

The Secret to Motivating a Slacker on Your Team

I am pleased to share this guest post from my colleague, Mike Figliuolo. In addition to being a well-known speaker and all around great guy, Mike is co-author of the new book, Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results. You can learn more about Mike and the book at the end of the […]

Lida’s Favorite Personal Branding Tips

What if I told you that the most powerful tool you could use to advance your career already rests in your toolkit? Building your personal brand intentionally and thoughtfully allows you to show up with focus, articulate your offer clearly, and build a compelling reputation with your target audience. Creating influence over your career does not […]

Do You Suffer from B.R.F?

I had the opportunity to speak about personal branding to a room full of women executives. We talked about the fundamentals of personal branding, and specifically how body language and image impact the perception others have of each of us. After all, the perception others have of us directly impacts their willingness to offer up opportunities […]

Is It Ever Okay to Fake It?

One of the biggest challenges my personal branding clients share with me is the pull between performing up to others’ expectations, living up to the ideals of society/parents/friends/employers, etc., and being authentic to themselves. While the pressures of the outside world can feel conflicting with our own goals, passions, and beliefs, I argue that there is only […]

11 Mistakes Candidates Make in Job Interviews

With all the training, coaching, and resources available for job seekers, hiring managers remain astounded by the missteps candidates make in interviews. When interviewing for a job or promotion, your goal as the candidate is to highlight your offer as a benefit for the company, show a direct correlation between your experience and the goals of the […]

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