One of the most common complaints I hear from people reluctant to use social media is, “I never know what to post!” After you define your personal brand strategy and identify your target audience and its needs, you will need to develop the tactics to leverage your reputation. Likely, this will include building your credibility […]
Job Seekers
4 Things College Seniors Can Do to Secure That First Job
Graduation is coming soon. Start building your personal brand today! Senior year is an exciting time on college and university campuses. For college seniors planning to find a job after graduation, it is important to consider what that job will be and make yourself findable to potential employers. Here are four important things you can do […]
15 Tips to Rev Up Your Reputation in 2015
As she approached a critical fork in the road, Alice and the Cheshire Cat had this brief exchange: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where –” “Then it doesn’t matter which way […]
5 Critical Questions to Ask Before You Post
Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer satisfaction rating and we beg to […]
How Do You Serve?
Today is Veterans Day, 2014. This date has a special meaning for me, because it was Veterans Day 2009 when I was made aware of the issues facing military personnel in their transition to civilian careers. I learned of the fear and confusion facing former military personnel trying to join the new workforce and the […]
How to Build a Professional Reputation That Will Elevate Your Career
Originally posted on CareerAttraction.com. Anyone who’s looking for a job, hoping to keep their job or seeking a better job faces the same dilemma: How do I make myself compelling and relevant, yet stay true to my goals and values? The answer lies in understanding the basics of reputation management and personal branding. Employers, hiring managers, […]




