• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
LIDA360

LIDA360

Branding | Marketing | Communications

  • About
    • Testimonials
    • Media
  • Work With Me
    • Personal Branding
    • Reputation Repair
  • Speaking
  • My Books
    • Blog
  • Military
  • Contact

June 8, 2015

Is It Ever Okay to Fake It?

A concept image of a magnifying glass with a wooden handle on a textured white surface showing the word authentic but magnifying the word fake resembling counterfeitting

One of the biggest challenges my personal branding clients share with me is the pull between performing up to others’ expectations, living up to the ideals of society/parents/friends/employers, etc., and being authentic to themselves.

While the pressures of the outside world can feel conflicting with our own goals, passions, and beliefs, I argue that there is only one time it is okay to “fake” personal brand behavior.

Before we get to that, let’s look at some of the ways and places we feel it might be appropriate to act like someone we’re not to get ahead:

1. Job. If you misrepresent yourself in the interview, you’d have to play that role for a long time (assuming they don’t figure it out and ask you to leave). Similarly, trying to fake skill, experience, or personality traits in a job rarely serves you, your colleagues, or the employer. Simply put, faking it on the job is not advisable.

2. Social networking. Whether you’re active on dating sites, social networking platforms such as Facebook, Instagram or What’sApp, business networking sites (e.g. LinkedIn), or you simply monitor your online reputation to manage inaccuracies, the online space demands one thing: Authenticity. Almost daily we see examples of individuals or companies misrepresenting their offer, goals, vision or commitment, and the community online vigorously persecutes them, without hesitation.

3. Relationships. Who you are in your relationships (social, professional, personal) says a lot about your integrity and values. To misrepresent yourself or “fake” that you are someone else not only breaks trust with the people you are in a relationship with, but I have to believe it would affect your self-reliance and beliefs about who you are on this planet and why you are here.

4. Commitments. On the job, in the community, or in relationships, what you say is what you are held accountable to. Misrepresenting yourself by haphazardly offering commitments is a fast way to destroy your reputation.

5. Networking. When building relationships for professional gain (contacts, resources, information, etc.), being authentic is critical. In order for someone to want to know you and see how they can help you, they must believe that “what they see is what they get.” For me to refer you to my colleagues or advocate for you on LinkedIn, I risk my own credibility and personal brand. I need to know I can trust you.

So, when can you safely “fake it” and retain integrity and build your personal brand? Let me illustrate through this example:

Susan is about to walk into the room for an important meeting with the senior management team of her company. She will be helping them see the importance and validity of her business idea, which has risk and reward for the individuals involved and the company. Her knees are knocking, her heart is racing, and her palms feel sweaty.

If during Susan’s presentation she is feeling nervous and anxious, stumbling on her words, and asking for patience and forgiveness as her message becomes even more frustrating, the outcome will likely be disappointing.

On the other hand, if Susan quietly recites her personal mantra, “You got this! You know they will love this idea! You are stronger than you think! Go get them!” and she enters the room with the appearance of confidence that she might not feel, she stands a much better chance of making a positive impression and resulting in a good outcome.

Confidence and self-assuredness don’t come easy to 99% of people. Many times we have to force ourselves to project enthusiasm, courage, and certainty when self-doubt can overwhelm us. Is this fake? In a sense, it is. We are acting out of concert with our authentic feelings. However, I advise clients to lean into the nervousness, anxiety, and fear that can torpedo a presentation, speech, meeting, or networking event, and pretend they are confident, fearless, and self-possessed.

Interestingly, when practiced enough, the act of pretending to be self-assured and confident can actually result in real feelings. These feelings lead to more confident behavior. As long as the behavior is managed for the goal of preventing a collapse in delivery of the message, I think it’s perfectly fine to “fake it.”

Filed Under: Job Seekers, Personal Branding

Primary Sidebar

Want more tips from Lida?

Sign up to receive monthly personal branding and reputation management advice and resources straight to your inbox. (We never share your email address with anyone!)

  • This field is for validation purposes and should be left unchanged.

Books by Lida Citroën

Lida is the author of 5 books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.

In her most popular book, Control the Narrative, she shares wisdom on managing perception that empowers executives, entrepreneurs, and emerging leaders alike to get in the driver’s seat of their career and legacy.

Read the Books >

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn

Copyright © 2023 LIDA360, LLC | Terms & Conditions | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
More Articles by Lida

2020

How to get a promotion while working from home during the Coronavirus pandemic (TheLadder.com).

28 Entrepreneurs Share Their CEO Nugget

NBC – Lida Citroen interviewed on Access Hollywood

LinkedIn LIVE with Jan Rutherford

Beyond The Uniform Podcast – Justin Nassiri – Off the Page: Navigating the military to civilian career transition

People First! Lida Citroën, Success After Service

Publishers Weekly PW LitCast: A Conversation with Lida Citroën

Hallmark Channel Home and Family Show

Blog for Thought Leaders – Veterans: Please Don’t Leave Your Military Values Behind

Why Veterans are Great Job Candidates (and Employees)

Veterans: Be Relevant and Compelling Once the Uniform Comes Off

Lida Citroën | How to Take Control of Your Job Search & Career After Military Duty | Talks at Google

2019

How ‘Failing Up’ Actually Helps Your Reputation

How Much Do You Need to Share Online to Be Considered “Authentic”?

What Hollywood Taught Me About Business and Reputation

7 Ways to Recover After a Reputation Crisis

Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’ (MarketWatch)

Here are crisis-management tips from Michael Cohen’s wrecked career (MarketWatch)

2018

How (and Why) I Make Grown Men Cry (entrepreneur.com – 2018)

8 Steps to Surviving Workplace Bullying and Salvaging Your Reputation  (entrepreneur.com – 2018)

5 Business Lessons I Learned Working With Military Veterans (entrepreneur.com – 2018)

Sharing Fake News Can Hurt Your Reputation (entrepreneur.com – 2018)

7 Metrics to Measure That Prove the Impact of Your Personal Brand (inc.com – 2018)

2017

Your Brand – Protect it Before You Have to Repair It! (The Leadership Podcast – 2017)

A Resilient Personal Brand Ensures Your Competitive Edge (entrepreneur.com – 2017)

Does Your Reputation Need Rehab? (entrepreneur.com – 2017)

2016

Cleaning up your online reputation (The CW 2 News Denver – 2016)

How to create an online reputation (The CW 2 News Denver – 2016)

15 HR and Recruiting Experts Share Advice How to Use Social Media in Your Job Search (Huffington Post – 2016)

Here’s How to Reboot Your Reputation This New Year (entrepreneur.com – 2016)

Enlighten Entrepreneur: Interview with Lida Citroen (Enlighten Entrepreneur – 2016)

Reputation Matters: Personal Branding for Autism Professionals (IBCCES – 2016)

Salvation Army: Denver on ‘breaking point’ with homeless population (Fox 31 Denver News – 2016)

Getting Started with Personal Branding: Creating Your Brand Vision (Sysgen – 2016)

Education for Organizers: NAPO National Conference (Miami Communities Newspapers – 2016)

Why Branding is Critical in Today’s Economy (EdwardSturm.com – 2016)

Lida Citroën, Personal Branding Expert (Impact Makers Radio – 2016)

6 Tips for Good Brand Hygiene (entrepreneur.com – 2016)

10 Inspiring Personal Branding Quotes [Infographic] (Cake Resume – 2016)

The 3 Most Important Phrases In the Entrepreneurial Vocabulary (entrepreneur.com – 2016)

Be the Best Version of Yourself: Fine Tune Your Goals and Your Brand (Learning Journey – 2016)

The Complete Guide to Building Your Personal Brand (QuickSprout – 2016)

7 Types of People Who Could Sink Your Brand (entrepreneur.com – 2016)

Guide to Kickstarting Your Career in Psychology (Careers In Psychology – 2016)

2015

10 Common Mistakes to Avoid on Your Resume (time.com – 2015)

10 Mistakes Job Seekers Make on Their Resumes (recruiter.com – 2015)

The Five Essential Practices of Finding Your New Job (Denver Post – 2015)

12 Speaking Habits That Make Millennials Sound, Like, Literally Unprofessional
(Inc. – 2015)

17 Experts Weigh in on Using LinkedIn to Network and Find Your New Job in Patent Law
(Patent Education Series – 2015)

How to Brand Yourself Personally (John Rampton Blog – 2015)

Interview with Business Innovators Radio (Business Innovators Radio – 2015)

3 Steps to Repair a Damaged Reputation (entrepreneur.com – 2015)

Interviewing an Expert: Lida Citroën (Robin Ashmore Blog – 2015)

What is a Branding Expert? (Women Veterans of Colorado – 2015)

Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)

17 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)

Podcast: Creating a Great Brand (The Self-Employed – 2015)

3 Benefits to Giving Away Your Services and Sharing Your Expertise (entrepreneur.com – 2015)

A Month-by-Month Strategy to Reinvent Your Personal Brand (entrepreneur.com – 2015)

25 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)

20 Entrepreneurs Explain How They Selected a Logo for Their Business (CEO Blog Nation – 2015)

LIDA Citroen of Lida 360: Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)

9 Overlooked Ways to Market Your Business (Entrepreneur.com – 2015)

When Customers Call Your Baby Ugly: Handling Negative Online Reviews (Entrepreneur.com – 2015)

2014

3 Ways Social Networking Paid Off for Me (and How to Get It to Pay Off for You, Too) (Career Attraction – 2014)

S.A.V.V.Y. Networking is Effective Networking (Career Attraction – 2014)

Brands named Isis face tough choice (CBS Money Watch – 2014)

How to handle a scandal (Investment News – 2014)

Are You Showing Up Naked Online? (Social Media Today – 2014)

11 Things You Should Not Post Online (Social Media Today – 2014)

Should You Friend Your Boss on Facebook? (Career Attraction – 2014)

What to Do When You Don’t Get The Job (JarusHub – 2014)

Job Interview Mistakes to Avoid at All Costs (U.S. News – 2014)

Ego Surfing: Why You Need to Check Your Online Profile (Before Your Employer Does) (Career Attraction – 2014)

Oops! 10 Career Mistakes to Avoid (Nos. 1-5) (Career Attraction – 2014)

Oops! 10 Career Mistakes to Avoid (Nos. 6-10) (Career Attraction – 2014)

14 Powerful Career Tips for 2014 (Social Media Today – 2014)

The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2014)

5 Things You Need To Do To Get A New Job Now (Jobberman – 2014)

4 Ways to Handle Gossip at Work (Monster.com – 2014)

Lack of fulfillment, boredom and other signs it’s time to go back to work (Monster.com – 2014)

Are You ‘Should-ing’ All Over Your Career? (Entrepreneur Magazine – 2014)

5 Reputation Missteps to Avoid During the Holidays (entrepreneur.com – 2014)

5 Things Your Mother Never Told You About Your Reputation (NIBA Journal – 2014)

To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation (entrepreneur.com – 2014)

4 Basics for Building (or Repairing) Your Personal Brand (entrepreneur.com – 2014)

The ABCs of Personal Branding (Social Media Today – 2014)

What Does Your Image Say About Your Personal Brand? (Career Attraction – 2014)

Repairing Your Reputation After a Branding Boo Boo (Career Attraction – 2014)

Is Your Body Language Giving People the Wrong Impression? (Career Attraction – 2014)

5 Days to a Healthier, Happier, and More Effective Network (Nimble Blog – 2014)

2013

Intentional Networking: How to Connect with the Right People – And Keep Them Interested (Career Attraction – 2013)

The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2013)

Three great ways to go beyond your comfort zone (ColoradoBiz Magazine – 2013)

Entrepreneurs Share Their Best Business Advice (Rescue A CEO – 2013)

Job interview tips with Lida360 (7News – 2013)

How to Develop a Social Media Strategy for Your Career (Career Attraction – 2013) 

Social Media Cheat Sheet: LinkedIn Connections (Part 1) (Social Media Today – 2013)

Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn (Social Media Today – 2013)

3 Rules for Building Social Equity for Your Personal Brand (Social Media Today – 2013)

Family Finances: Polish your online image (Kiplinger – 2013)

The truth about lying online (ColoradoBiz Magazine – 2013)

Should the CEO tweet? (ColoradoBiz Magazine – 2013)

Create demand with your brand (ColoradoBiz Magazine – 2013)

How to Make Yourself Irresistible to Your Target Audience (Career Attraction – 2013)

Job Int erview Attire: Fashion Horror Stories (Mashable – 2013)

What to Do when You Don’t Get The Job: It Starts With Being Proactive (Forbes.com – 2013)

A Guide for the Overworked and Underappreciated (Career Bliss – 2013)

Creating Power Through Personal Branding with Lida Citroen (Business Unconventional with David Blondo and Dean Rotbart – 2013)

Connect & Collaborate radio show with ICOSA on 710 KNUS (710KNUS – 2013)

Landmines to Avoid When Building Your Personal Brand (Career Attraction – 2013)

Business Owners Offer Some Tips on Creating Your Unique Personal Brand (Rescue A CEO – 2013)

2012

Holiday networking on steroids (Colorado Biz Magazine – 2012)

Customers: Here’s what they really, really want. (ColoradoBiz Magazine – 2012)

Can you be yourself and still fit in? (ColoradoBiz Magazine – 2012)

Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)

Cancer is not your brand. Embrace the wholeness of your identity (ColoradoBiz Magazine – 2012)

Pay it forward. Is serving part of your brand? (ColoradoBiz Magazine – 2012)

Should professional service firms use Facebook, Twitter? (Denver Business Journal – 2012)

You, Your Network & Your Digital Legacy: Personal Branding for Teachers (KnowNewIdeas – 2012)

36 Ways to Create a High Impact Elevator Pitch (Dr. Shannon Reece Blog – 2012)

Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)

Reputation Remains Industry’s No. 1 Problem — Here’s How to Fix It (American Banker – 2012)

Don’t Wreck It. Protect It. (Snow Magazine – 2012)

Relationship Management: When One Bad Client Threatens Your Good Name (National Association of Realtors Magazine – 2012)

2011

Top 10 reasons to avoid social media. Jumping online isn’t a given (ColoradoBiz Magazine – 2011)

Saying You’re a Good Kisser Isn’t Enough (ColoradoBiz Magazine – 2011)

Your logo is not your brand…unless you’re a cattle rancher (ColoradoBiz Magazine – 2011)

Don’t forget Cathy, Alan and Curtis. Frontline employees as brand ambassadors (ColoradoBiz Magazine – 2011)

A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)

Why Should I “Like” You? Smart Brands Build Followers Online (Social Media Marketing Magazine – 2011)

Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)

How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)

Social Media in Business — Strategy is Crucial! (ColoradoBiz Magazine – 2011)

Social media helped reputation management expert (ColoradoBiz Magazine – 2011)

A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)

Why Should I “Like” You? Smart Brands Build Followers Online (Social Media Marketing Magazine – 2011)

Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)

How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)

Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)

Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)

Your career: The perils of self-promotion (Fortune Magazine – 2011)

Ego surfing is a good exercise! So go Google yourself today (ColoradoBiz Magazine – 2011)

Why you? The importance of building a personal brand (ColoradoBiz Magazine – 2011)

How much info is TMI? (ColoradoBiz Magazine – 2011)

Reputation as a critical innovation tool: Personal branding starts with you (ColoradoBiz Magazine – 2011)

Why Reputation is Everything (ColoradoBiz Magazine – 2011)

Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1 (NIBA Journal – 2011)

Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2 (NIBA Journal – 2011)

Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3 (NIBA Journal – 2011)

2010

Certain traits can help business women succeed (Denver Business Journal – 2010)

Branding focuses on more than just company product (Denver Business Journal – 2010)

Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)

Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)

More Articles by Lida

These are the 10 best companies for veterans (Fortune – 2015)
http://fortune.com/2015/11/11/best-companies-veterans/

Honoring Our Service Members & Veterans With One Year Free Learning on Lynda.com (LinkedIn Blog – 2015)
https://blog.linkedin.com/2015/11/11/honoring-our-service-members-veterans-with-1-year-free-learning-on-lynda-com?utm_source=linkedin&utm_medium=social&utm_content=Lynda&utm_campaign=VetsDay

How Employers Can Bridge the Communication Gap With Veterans (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/252293

3 ways social media can help vets make the civilian transition (Monster – 2015)
https://www.monster.com/career-advice/article/3-ways-social-media-can-help-vets-make-the-civilian-transition

Strategies And Programs For Translating Military Experience To Construction Jobs (Construction Executive – 2015)
http://www.constructionexec.com/article/veterans-for-hire

Taking Control of the Interview (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/taking-control-of-the-interview.html

Why Military Spouses Need a Personal Brand (military.com – 2015)
https://www.military.com/spouse/career-advancement/why-military-spouses-need-a-personal-brand.html

10 Mistakes You Might Be Making in Job Interviews (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/interview-tips/10-mistakes-might-making-job-interviews.html

10 Ways Your Body Language Can Send the Wrong Message (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/10-ways-your-body-language-can-send-the-wrong-message.html

Why Veterans and Civilian Employers Have So Much Trouble Communicating (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/242537

3 Mistakes Service Members Typically Make on LinkedIn (Grantham University Blog – 2015)
http://blog.grantham.edu/military-linkedin-tips-for-online-degree-students

Make Your Online Profile Stand Out (107.9 WNCT – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/make-your-online-profile-stand-out.html

From the Military to Corporate World (Gatehouse Media – 2014)
https://lida360.wpengine.com/pdf/FromtheMilitarytoCorporateWorld.pdf

Veterans must learn to promote themselves to employers (Pocono Record – 2014)
http://www.poconorecord.com/article/20140928/BUSINESS/409280306/101138/MULTIMEDIA01

Private Sector Tackles Veteran Joblessness (US News and World Report – 2014)
https://www.usnews.com/news/articles/2014/11/10/private-sector-tackles-veteran-unemployment

 

Veteran’s Day Interview (Michael Cohen Radio Show – 2014)
https://lida360.wpengine.com/radio/11-11-14%20Lida%20Citroen.mp3

Die Veteranen AG (Handelsblatt – 2014)
https://lida360.wpengine.com/pdf/Veterans_Handelsblatt.pdf

12 Things You Are Doing to Hurt Your Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/12-things-you-are-doing-to-hurt-your-job-search.html

5 Insights for Veterans Competing in the Civilian World (Entrepreneur.com- 2014)
https://www.entrepreneur.com/article/239363

Veterans in Transition (The VVA Veteran – 2014)
http://vvaveteran.org/34-4/34-4_etabo.html

Military vets face battle to find jobs (Florida Today – 2014)
https://www.floridatoday.com/story/money/business/2014/08/30/military-vets-face-battle-find-jobs/14864591/

What To Do: First Months of a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/job-hunting/what-to-do-the-first-months-of-a-job-search.html?comp=1198882887570&rank=8

Veterans are having a more difficult time of finding work (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19055

The Key to Post-Military Career Success: Prepare Now (Business News Daily – 2014)
https://www.businessnewsdaily.com/6957-military-job-search.html

From the battlefield to the boardroom: helping veterans succeed at work (The Guardian – 2014)
http://www.theguardian.com/sustainable-business/2014/jul/03/battlefield-boardroom-vets-business

5 Secrets for a Standout Resume (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/resume-writing/5-secrets-for-a-standout-resume.html

10 Things Veterans Want Hiring Managers to Know About Them (NBCNews.com – 2014)
http://www.nbcnews.com/id/55693497/ns/business-small_business/t/things-veterans-want-hiring-managers-know-about-them/#.W040fC_Mx0v

10 Things Veterans Want Hiring Managers to Know About Them (Entrepreneur.com – 2014)
https://www.entrepreneur.com/article/235754

Is Entrepreneurship Right for Your Next Career? (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/is-entrepreneurship-right-for-your-next-career.html

The Military Veteran as an Entrepreneur (The CEO Magazine – 2014)
http://media.the-ceo-magazine.com/guest/military-veteran-entrepreneur

What to Look for in a Great Employer (Military Transition News – 2014)
http://www.civilianjobs.com/May.Jun2014_help_the_veteran_employee_succeed1.htm

Connect & Collaborate – Remember Veterans (ICOSA Magazine – 2014)
https://issuu.com/icosa/docs/q1_2013

Back on Track (USAA Magazine – 2014)
http://ht.ly/xndhs

Veterans find military service no leg up in job market (Citizen Times – 2014)
https://www.citizen-times.com/story/news/local/2014/05/28/veterans-find-military-service-leg-job-market/9695191/

What’s in the Book Basket This Week? Politics and Children (I repeat myself)(Magic City Morning Star – 2014)
http://www.magic-city-news.com/R_P_BenDedek_33/What_s_in_the_Book_Basket_This_Week_No_2518416.shtml

From Service to Civilian: Four Career Challenges Veterans Face (Military.com – 2014)
http://military-online.blogspot.com/2014/05/from-service-to-civilian-four-career.html

Military spouses make working their mission (NY Post – 2014)
https://nypost.com/2014/05/18/military-spouses-make-working-their-mission/

Program, Book Aid Veterans In Post-Military Business World (Southwest Times Record – 2014)
http://www.swtimes.com/business/program-book-aid-veterans-post-military-business-world

Shinseki’s departure paves the way for reforms in VA (La Opinion – 2014)
https://laopinion.com/2014/05/30/la-salida-de-shinseki-abre-camino-a-reformas-en-va-video/

Why Veterans Must Relearn the Concept of Trust (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/why-veterans-must-relearn-the-concept-of-trust.html

Your Personal Brand Matters Most! (Military Transition News – 2014)
http://www.civilianjobs.com/issues/Military_Transition_News-MarApr_2014_print.pdf

5 Tips on Staying Positive During a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/5-tips-on-staying-positive-during-a-job-search.html

7 Networking Myths Debunked (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/7-networking-myths-debunked.html

New Social Media Sites Help Military Manage, Find New Careers (DCMilitary.com – 2013)
http://www.dcmilitary.com/andrews_gazette/news/new-social-media-sites-help-military-manage-find-new-careers/article_46390efa-2d77-5eab-92c0-7b4227657b6d.html

From The Battlefield To Business: Transitioning Our Veterans Into The Workforce (ICOSA Magazine – 2013)
https://lida360.wpengine.com/pdf/VeteransWorkforceTraining.pdf

How to Network at a Job Fair (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/how-to-network-at-a-job-fair.html

Female Veteran Hiding Service (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/female-veteran-hiding-service.html

Self-Promotion Will Feel Foreign to a Veteran (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/self-promotion-will-feel-foreign-to-a-veteran.html

Going Back to School After Transitioning (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/going-back-to-school-after-transitioning.html

Asking for Recommendations as You Build Your Brand (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/getting-recommendations-for-job-search.html

Discussing Prior Service With Interviewers (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/discussing-prior-service-job-interview.html

Failure IS an Option: 4 Tips to Handle Rejection (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/four-tips-to-handle-job-rejection.html

What Is Your Unique Value Proposition (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/job-interview-how-are-you-special.html

Build Your Brand Before Your Resume (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/build-your-brand-before-your-resume.html

The War at Home: The Struggle for Veterans to Find Jobs (Digital Military Magazine – 2013)
https://dialogo-americas.com/en/articles/war-home-struggle-veterans-find-jobs-part-i

Holiday Networking Tips (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/holiday-networking-tips.html

Crafting Your Elevator Pitch (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/crafting-your-elevator-pitch.html

Authenticity is Key to Transitioning (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/authenticity-is-key-to-transitioning.html

Build a Networking Strategy for your Transition (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/networking-strategy-for-transition.html

Expert Q&A: Using Your Social Network (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/expert-qa-using-your-social-network.html

Military Transition Q&A: Finding the Right Fit (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/military-transition-finding-the-right-fit.html

Military Transition Q&A: Image Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-building-your-image.html

Navigating Your Transition: Reputation Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-and-personal-branding.html?comp=1198882867951&rank=3

Lida Citroen and Wall Street Warfighters (Fox 31 – 2011)
https://www.youtube.com/watch?v=KNpC5Hdnwfc&feature=g-upl&context=G2c98d4dAUAAAAAAAKAA

5 Reasons to Hire a Military Spouse (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/248530

Why Hiring A Military Veteran Could Be Your Best Business Decision (The Illinois Manufacturer – 2015)
https://lida360.wpengine.com/pdf/CITROEN-HiringAMilitaryVeteran.pdf

Why Hiring a Military Veteran Could Be Your Best Business Decision (Business Know-How – 2014)
https://www.businessknowhow.com/manage/hireveterans.htm

Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Enterprise – 2014)
https://www.veteransenterprise.com/index.php/articles-online-magazine/articles/general/437-why-hiring-a-military-veteran-could-be-your-best-business-decision

Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Reporter News – 2014)
https://en.calameo.com/read/00293088878a32e7c3ae3

Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision (Construction Executive – 2014)
http://enewsletters.constructionexec.com/managingyourbusiness/author/lida-citroen/

Why Hiring A Military Veteran Could Be Your Best Business Decision (Workplace Connection – 2014)
https://lida360.wpengine.com/pdf/WrkplcConxnCOLOR-November14.pdf

Why veterans make great employees (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19056

Hiring a veteran could be a great business decision (ColoradoBiz – 2014)
http://www.cobizmag.com/articles/hiring-a-veteran-could-be-a-great-business-decision

Firms say hiring vets is worth extra effort – here’s what they do (Crain’s Detroit Business – 2014)
http://www.crainsdetroit.com/article/20140713/NEWS/307139997/firms-say-hiring-vets-is-worth-extra-effort-heres-what-they-do