Imagine this scenario: You are asked to help a new senior executive get up to speed on a critical project in the company. This person will soon be a spokesperson for the company, and will represent the values and passion of the entire organization. You have a strong opinion about this person’s character and beliefs, […]
Job Seekers
Why is Personal Branding So Important?
Jennifer is a manager at a growing software company. She’s been with the company for five years. Jennifer seems to do everything right – she’s on time every day, manages her budgets and her staff to expectations, and does her job as she’s asked. So why isn’t Jennifer growing in the company? Why don’t senior executives bring her into […]
What The Pope Taught Us About Personal Branding
Last week, Americans got a glimpse into the magical attraction people around the world have to the current Pope. He is known and loved for his understated style in light of the pageantry of his position (for instance, he drives a Ford Focus in Italy and rarely is surrounded by teams of Vatican security), his […]
Is Your Self-Talk Sabotaging Your Career?
Aside from the absence of a defined personal brand, what do I think is the biggest way to sabotage a growing career? Negative self-talk — Our perpetual need to talk ourselves out of believing we are as good as others tell us we are or as potentially impactful as we dream we could be. Recently, […]
Millennials: Focus on Your Competitive Advantage
In my book, “Reputation 360: Creating power through personal branding,” I discuss competitive advantage and the necessity to establish an authentic personal brand to help you stand apart from competitors. This is particularly important for Generation Y professionals. Your competitive advantage comes from being very clear about what you offer and to whom. When you can differentiate […]
Is it Time to Move Out of Your Comfort Zone?
“Life begins at the end of your comfort zone.” — Neale Donald Walsch Whether your career path has been steady, or you are emerging from tough times, your ability to stay relevant and viable to your target audience might cause you to act from a reactive (and not proactive) position. Instead of taking risks and moving forward in […]