LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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What Can Personal Branding Give You?

Socrates told us, “Know thyself,” in order to find meaning, contribute highly and engage authentically with the world around you. Many people come to the decision that they need personal branding help for professional reasons. For instance, many of my clients have felt a need to create: • A defined competitive advantage. How to define […]

A Business Leader Playbook by Tim Tebow

If you live anywhere in the Rocky Mountain Region – or even the United States – you’ve certainly heard the name of the Denver Broncos star quarterback, Tim Tebow. He came on the scene in Denver after a successful college career in Florida and began making a name for himself for his developing sports abilities and his […]

Personal Branding and Reputation Management Tips for the New Year!

As you get ready to tackle another year in your career, here are some tips to stand apart from your competition. Take inventory of your reputation, become intentional about your image, behavior and actions, and create the opportunities you desire!   ABOUT LIDA As counsel and reputation management expert to international corporations, senior executives, CEOs […]

New Year Tips for Building Your Value in 2012

At this time of year, professionals are looking forward to making changes in the New Year. Finding a job, securing a better job, or feeling more satisfied in their work. Individuals at all levels are struggling with: How do I get more control over the opportunities that come my way? Here are some tips for looking […]

The Simplicity and Elegance of Branding

This evening I received a distressed call from a former client. He sits on the Board of a well-known technology company, and today their new international brand was unveiled to the Board of Directors and investors. He, among others in the room, sat in astonishment as a team of high powered strategists, linguists, graphic designers […]

Using LinkedIn to Build Your Personal Brand

After considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]