LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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“And I Approve This Message”

Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]

Leading Means Leading Change

Below is a guest blog by Jan Rutherford, author of “The Littlest Green Beret” and an authority in the field of self-reliant leadership. “Your life does not get better by chance, it gets better by change,” according to Tony Robbins’ mentor, Jim Rohn. All business leaders face the usual challenges – transforming cultures, creating operational […]

How to Repair a Damaged Reputation (Reputation Management)

Prior to July of this year, many movie fans would know Christian Bale for his Hollywood career success, compelling performance as Batman in the “Dark Knight” movies and his handsome good looks… and his shocking abuse arrests for attacking his sister and mother.  For many fans, his violent criminal behavior overshadowed his performance and reputation […]

Veterans Transitioning From Military to Civilian Careers

Personal branding and reputation management professionals often focus on those individuals who “grew up” in the corporate sector.  We often put together programs, posts, articles and training tools to help individuals climb the proverbial corporate ladder, navigating the complexities of self-promotion and career success assuming we all entered the workforce the same way. A few […]

Reputation Management Starts with Authenticity

The foundation of reputation management rests on authenticity: The ability to tap into your genuine, humble and individual human qualities from which your identity, personality and character stems. Most of us walk around without much thought to being “authentic.” We expect that others will take us as they see us. Some of us even boast, […]

College Graduates: Focus on Building Your Personal Brand

Compelling personal brands are not just for those of us with post-graduate work experience under our belt. Everyone has a personal brand – no matter how old you are – and others in your network are assigning you value based on what they believe your brand to be. For someone fresh out of college, the […]