More and more, participants in my personal branding workshops are asking, “Do I need to be on Facebook to build my online personal brand?” It seems the risk and fear factor of Facebook is causing many to stay away from the platform. At the same time, others are seemingly resistant to sharing more than funny […]
Job Seekers
6 Ways to Use a Hobbies and Interests Section to Supercharge Your Resume
A Guest Blog By John Fawkes A funny thing happened the last time I went job-hunting. I got a call from the owner of an advertising agency that I had applied to earlier that week, and he was very excited to talk to me. The funny part is, he didn’t even want to talk about advertising […]
What Do a Resume and a First Date Have in Common?
Modern dating rules* include things like: don’t talk too much about yourself; be sure to make good eye contact; and above all else – be yourself. Similarly, job seekers use tools like building rapport, communicating value, and articulating their value in a resume to gain access to job opportunities. In many ways, a first date […]
Your Body Language Says a Lot About Your Personal Brand
As you likely know, I am passionate about the use of body language techniques to build and enhance a person’s reputation and brand. In both of my books, I emphasize the importance of body language to demonstrate consistency with the values you want to promote and be known for. Studies show that the impact of […]
How to Make Yourself Irresistible to Your Target Audience
This article was originally published on Career Attraction. Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that’s true. But unless you work in a vacuum, you need to relate to other people, too. The […]
4 Mistakes College Graduates Must Avoid
The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. For some of you, graduation means you take a week or two to relax and then you start the job you secured prior to finishing school. You move […]
