LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Why I don’t post about politics, religion or booze

From time to time, someone will tag me in an online rant about a political candidate, in a blog admitting their religious struggles, or in a meme highlighting the true character of friendship involving champagne-filled celebrations. Likely these friends and online contacts mean to include me in something thought-provoking, inspiring or funny, but I remove […]

Veterans – Best Transition Advice You Received?

I recently asked my online network of veterans, military spouses and veteran advocates to share the best piece of advice they received when transitioning from the military to civilian world. The experience of taking off the uniform is often met with anxiety, uncertainty, confusion and opportunities. Navigating that transition requires focus, insight and resources. Sometimes the […]

Be Careful About Sharing Fake News

For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]

If you played in the Super Bowl, who’d cheer for you?

Building fans for your personal brand With Super Bowl LI right around the corner,  I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we will see in the days leading up to Super Bowl, the power of a fan base is measurable! Fans support, […]

My Favorite Holiday Tips

If enjoying alcohol at company party, stay OFF social media. Reputations and jobs can be destroyed with one inappropriate Tweet or photo. ’Twas the night before the elevator pitch… Convey your authentic story when asked “What do you do?” Offer one kind gesture to someone today; it might mean the world to someone who desperately […]

My First TEDx Talk

Serving Our Veterans – My TED Talk “There are two important days of your life: The day you were born, and the day you realize why.” — Mark Twain In my first TED Talk, I reveal how I learned to follow my passion to serve our military veterans as they transition out of uniform. In […]

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